Our guide to the William Hill sign up offers 2018

New customers only / Commercial content / 18+ / Wagering & T&C apply: SportsCasinoVegasLive CasinoCasino Club

Last updated: Valid in March 2018

William Hill are currently offering an enticing welcome promo, with £30 in free bets for a first bet of just £10. New players can take full advantage by signing up and meeting the required terms and conditions. William Hill also offer gaming on casino, poker, bingo and more; sign up offers are available on some of these as you can see below.


Which William Hill sign up offers are available in 2018?

William Hill bonus offer Promotion details (T&Cs apply / 18+) Claim here
Sports Bet £10 get £30 in free bets
Casino 100% first deposit bonus, up to £300 Get the bonus >>
Live Casino 100% buy-in bonus up to £100
Vegas Buy in with £10, Play with £40
Bingo No current welcome offer
Poker No current welcome offer
Games Buy in with £10 to play with a £40 bonus

William Hill logo

William Hill welcome offer 2018

How to get the sign up offer

In order to claim your free bet from William Hill, follow the procedure below:

  1. Click below to be directed to William Hill.
  2. You will be redirected to the William Hill website.
  3. Click on ‘Join Now' to open the registration form.
  4. Fill in the promo code C30 to be eligible.
  5. Once your account is created, deposit and place a qualifying bet of at least £10 at odds of 1/2 or greater.
  6. Your 3x £10 free bets will be credit once your qualifying bet has been placed.

Note: We'll always strive to give you the latest William Hill sign up offers – check back to see if any have changed.

Offer terms and conditions

You should read through the terms before claiming the William Hill sign up offer, to make sure you don't go wrong.

  • The first bet must be a minimum of £10 at single or cumulative odds of 1/2 (1.5) or greater.
  • You must use the promo code C30 when signing up.
  • Only new UK customers can obtain the offer.
  • Free bets must be used within 30 days after being awarded or they will expire.
  • Each £10 free bet must be used in full.
  • Deposits using the following payment methods are ineligible: Skrill, Skrill 1-Tap, Neteller, PaySafe.
  • The stake will not be returned with any winnings obtained through the free bet.
  • Only one free bet is allowed per person, household address, email address, payment card number or IP address.

William Hill sign up offer: Our verdict

The new William Hill sign up offer is a good improvement on the previous Bet £10, Get £20 offer, and brings it in line with other bookies who have the same welcome promo. Some of the terms and conditions also swing things in favour of William Hill.

First of all, the requirements for the qualifying bet are easy to meet and with few restrictions. You just need to bet £10 or greater on either a single or multiple with odds of greater than 1/2. That’s got you covered on just about anything you could wish to bet on. Even if you wanted to bet on ‘sure things’, like Barcelona, Real Madrid or Bayern Munich at home against minnows from their respective league, you could still hit odds of 1/2 by combining two or three of them.

It’s also a nice touch to get the 3x £10 free bets as soon as you place your qualifying bet, rather than having to wait for it to be settled. That way, you can place the free bets right away if you wish and you know you won’t forget about them. The sign-up process is also quick and simple, so there’s no hassle in taking advantage of the William Hill offer.

In general, we prefer it when bookies allow you to use your free bet balance freely. This would suit those who like a cheeky accumulator of £1 or £2 on the weekend’s footy action, which is more of a speculative bet than anything else, especially when you get upwards of 4 or 5 selections. It’s always nice to have the choice in any case, as having to use each £10 free bet in full restricts your options. You’ll probably want to look for a single, double or treble at the absolute max, as anything else could be too fanciful.

This bookmaker is a huge name on the UK sports betting scene, so if you choose William Hill and open an account with them, you know you’re in safe hands. The £30 free bet offer is a good way to play your way in and try it out.

What we like What we don't like
thumbs up Treble your first bet in free bets thumbs down Lower free bet value than some competitors
thumbs up Non-restrictive odds terms for qualifying bet thumbs down Stake not returned with free bet winnings
thumbs up Free bets credited at placement of qualifying bet thumbs down Restrictions on free bet redemption
thumbs up No strings attached after free bets thumbs down Deposits from eWallets not eligible

Betting at the William Hill sportsbook

Who are William Hill?

The company William Hill was founded by a businessman of the same name in 1934. It was only after betting shops became legal in the 1960s that William Hill really took off and became a household name in the UK.

Nowadays, you can find a blue-and-white William Hill retail shop on many high streets, with over 2,000 in the UK. Since introducing an online sportsbook in 1998, the company has of course expanded betting and gaming options for online players, so now you can find just about any type of game to bet on.

The operator strives to tempt new and existing customers with regular William Hill bonuses. The company has a more serious image, compared to its long-time competitor Ladbrokes.

WHTV Live Streaming

William Hill live streaming

Like all major bookies, William Hill offers free live streaming on some sports and racing events, with a few strings attached of course! Once you've signed up to the operator, then discover what what's on WHTV…

The streams themselves are indeed free, but to view them you need to have a positive balance, or have placed a bet within the last 24 hours. When it comes to the dogs and horses, you must have money riding on a race in order to watch it. “Why the hell else would I want to watch a race?”, we hear you say. Well, quite!

Anyway, back to the streaming itself, which is under the ‘WHTV’ web section. Don’t confuse that with the ‘in-play betting’ or ‘in-play schedule’ sections, where you can bet on events in-play, but not necessarily watch them.

The selection of sports available to watch is pretty decent, in particular when you note that they streamed live tennis matches from the 2016 US Open. Correct us if we’re wrong (it’s been known to happen…), but we’ve never heard of a major event like that being streamed on a bookie website before.

Some other bookies like Betfred and Betway also streamed that event, but many big players didn’t, so thanks very much Will Hill for sorting that out for us.

In football, we have seen matches from Ligue 2, Serie B and the 2. Bundesliga, which is not to be sniffed at. Obviously, the main football leagues have exclusive TV rights deals, so you won’t find the Premier League or Champions League on WHTV.

When viewing a match on the live streaming service, the available betting markets are shown underneath, with odds updated in real-time as events develop out on the field. If a bet tickles your fancy while watching live, it’s really easy to get on in just a couple of clicks.

The William Hill website has another channel called Betting TV, specifically for international horse racing from the USA and Dubai, as well as greyhound racing. Finally, there are several radio channels and podcasts, mainly dedicated to racing.

All of this can be accessed on the William Hill mobile apps, or in a mobile browser.


Mobile betting

Users can now download the mobile application for iPhone, Android or iPad. The app is 100% free and is available through the apple store or directly from the website. The sports betting app offers all the same features as the desktop version such as:

  • live sports scores
  • live betting odds and real-time betting results
  • account management (account top-up, review account history or withdraw funds)
  • all special offers, free bets and cash back rewards

Note: There is a separate download for members wishing to play Casino or Bingo. This app can also be found on the website itself or on your compatible app store.

William Hill on the go

Other William Hill offers

Besides the sports welcome bonus, there are a number of other promotions on offer from William Hill. We decided to look at the following two a bit closer.


William Hill Casino has a 100% up to £300 first deposit bonus available. To redeem it, new customers to the casino page have to opt-in when signing up. From registration, users have 7 days to use up their bonus funds. Other terms and conditions such as a minimum £10 deposit and 40x wagering requirement apply.


The William Hill Vegas casino site offers first time players an attractive buy-in with £10 and play with £40 offer. New Vegas customers simply have to make a £10 buy-in and receive £30 in bonus funds. A 50x wagering requirement must be completed before users can withdraw their winnings. Offer expires after 7 days.

Customer service

With a bookmaker of the size of William Hill, you expect only the best when it comes to customer service, so we’ve had a snoop around to let you know how they shape up.

When looking for assistance, you should click on the ‘Help’ link at the top of the page for desktop users. Doing so opens the help centre as a pop-up in the middle of the web page.

Mobile users need to scroll down to the bottom of the page to find the help centre link. When you click on it, you get a warning that you are leaving the main William Hill site and that any selections you had in your bet slip will be discarded.

From the help centre, a search bar is automatically activated, so you can start typing right away. Alternatively, you can choose from the ‘Most Popular FAQs’, which includes a help article about the William Hill sign up offer itself and its terms and conditions. Once you have search results, you can choose to filter them according to relevance or how recent they are.

One point of confusion when using the William Hill help centre is the way to initiate contact with their customer services. By clicking on a question mark icon (as shown below), you can choose from ‘Live Chat’, ‘Call Us Free’, ‘Email Us’ and ‘Tweet Us’. However, the icon’s purpose only becomes obvious once you click on it, so a first time user could easily get lost.

William Hill help centre

There are separate phone numbers for each section of the website, which is a plus point as it will help you get through to the right person quickly. We also like that the numbers are free to call, either from a landline or mobile.

William Hill are quick to deal with any enquiry, so if you get stuck trying to use the William Hill sign up offer, get in touch by one of those methods.

Banking/Payment options

After signing up, you'll be prompted to make your first deposit. All the most common kinds of online payment methods are accepted, like credit and debit cards, e-wallets, online banking services, cash vouchers, pre-paid cards and cash transfers. In most cases, transaction processing is immediate so you can get started playing straight away.

For deposits:

Bonus Offer Minimum Deposit Maximum Bonus Processing time Fees
 Debit/credit card £5 £99,000 Immediate Free
 Skrill  £10  £80,000 Immediate  Free
 PayPal  £10 £5,500 Immediate  Free
Neteller  £10  £25,000 Immediate  Free
PaySafeCard  £10  £250 Immediate  Free
 Western Union £25  £10,000 3 – 5 working days  Free
 EntroPay  £10  £10,000 Immediate Free
 Bank transfer  £25 £100,000 3 – 5 working days Free
(UK only)
 £10  £1,500 Immediate Free
(UK only)
 £10 £5,000 Immediate  Free
(UK only)
 £25 £10,000 10 working days  Free

For withdrawals:

Bonus Offer Minimum Deposit Maximum Bonus Processing time Fees
 Debit/credit card £5 £30,000 3 – 5 working days Free
 Skrill £5 £80,000 1 working day Free
 PayPal £5 £5,500 1 working day Free
Neteller £5 £30,000 1 working day Free
PaySafeCard N/A N/A N/A N/A
 Western Union £25 £99,000 5 – 10 working days Free
 EntroPay £5 £10,000 3 – 5 working days Free
 Bank transfer  £25 £100,000 5 – 10 working days Free
(UK only)
£5 £10,000 1 working day Free
(UK only)
 £10 £5,000 Immediate Free
(UK only)
 £25 £10,000 10 working days Free

If you sign up, you will have three different balances when logged in to your William Hill account:

  • Main balance
  • Poker balance
  • Casino balance

Keep a track of how much cash you have in each of these, as you may need to make a separate deposit or transfer funds if you want to play in a different section.

William Hill – our review

Criteria Rating
Range of games available 1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326213_star-4
Quality of games provided 1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326213_star-4
Welcome promo 1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326622_star-0
Mobile gaming 1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326622_star-0
Overall Score 1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326136_star-2

As one of the leading bookmakers in the UK and in the world, William Hill is a trusted name by punters everywhere. The advantages offered by the platform are numerous:

  • As a leading sportsbook, the offerings are up to the highest industry standards. It goes the extra mile with odds on a huge variety of sports as well as financial and entertainment markets which include betting on reality TV shows, politics, and big film awards like the Oscars.
  • Casino players can enjoy a variety of games in the casino, live casino, Vegas and games tabs.
  • The poker room offers tables for high-rollers and small-stake grinders alike. With a large user base, games are lively and the state-of-the-art platform ensures a smooth and graphically advanced playing experience.
  • The bingo hall is relatively new but is already reaching high levels of performance both in the selection and frequency of games and contests, as well as in the friendly user base to be found on the site.

Most importantly, with this bookmaker you are sure to have the latest advances in the online gaming industry available to you as they are released. This is the case for example with the “virtual sports” section, the WHTV live streaming function and the live casino which push the boundaries of virtual gaming constantly towards a higher standard. In this respect, the operator deserves its reputation as an industry leader.

In regard to its William Hill sign up offer, the operator falls a bit short of the competition. However, it is our opinion that all of the other perks that come with creating an account make up for it. Moreover, special promos for very specific events compensate the rather slim welcome package.


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