William Hill – Features & Promotions

William Hill has been around since 1934 and is an established household name, the first in bookmaking.  Now online it also has a poker room, casino and other gaming sections.

Here you’ll find information on the features and promotions on offer at the WilliamHill.com sportsbook and poker room, which include live in-play betting, the mobile sportsbook, rewards scheme and poker school.


1/ William Hill Sportsbook – Features
2/ Sports Promotions
3/ William Hill Poker – Features
4/ Poker Promotions

1. William Hill Sportsbook – Features

Sportsbook screenshot

William Hill offers several features to make betting more interesting – from the sports betting news updated regularly to the live in-play betting function and placing bets on your mobile.

William Hill specialises in competitive odds and one-off markets when it comes to horse racing and football, but there are also another 20 events to choose from. Read all about the latest promotions in this article.

1.1 Sports Betting News

You can choose your favourite William Hill sports and your own individual news page is created. This is useful for those regular bettors who like to stay informed of what’s happening in their events, however the less popular events listed aren’t kept up-to-date, some featuring articles 1 year old or more, and can’t be relied upon to provide the latest news.

1.2 Bet Calculator

An old favourite among William Hill punters, the bet calculator will work out for you how much money you can make on a bet and is useful for calculating accumulator bets.

1.3 In-Play Betting & Live Streaming

William Hill has a schedule of events every day during which you can place a bet using their live in-play service. This is a much more exciting way to bet as prices are updated regularly throughout the event and you can watch the progress of it either with the live streaming, if available, or with the live text commentaries and radio service. The range of events for this service is small but there is live betting available at almost any time.

Members can access the live streaming of selected football, basketball, tennis and cricket games, among other sports. Horse racing is available to watch live as well for those who have placed a bet of £1 or more.

1.4 Mobile Betting

You can now log in to your WilliamHill account on your mobile to place bets, and a download is available to make navigating the site easier on your phone. This can be found by visiting the site on your mobile and clicking “Download Sportsbook App”.

1.5 William Hill Apps

There are 4 new apps, all available at the App Store online, with features to make betting easier and more fun:

Shake-A-Bet: helps you choose the bet you want to place with functions that make it quick and easy
Mobile Sportsbook: the full website in a version suitable for your mobile
Match Predictor: predict the outcome of matches for fun, then watch as the games unfold. Read the latest league news and enter competitions
The Racing Post: direct horse racing betting plus news and vital stats, videos from Racing Post TV; this app is a breakthrough in mobile horse betting.

2. Sports Promotions

William Hill uses generous odds to attract bettors rather than complex bonuses, and it holds one-off competitions to win a free bet. Promotions are hard to find on this sportsbook, so here’s a guide to what there is.

2.1 Match Winners

Keep an eye on your favourite markets as William Hill offer specifically enhanced odds for certain events every day. Not much is done to publicise these so it requires regular visits to the sportsbook to find them and take advantage, but if you do win 1 of these Match Winners it could be worth the wait.

2.2 Free £10 Bet for New Members

On the “Open an Account” page you can enter a promotional code for William Hill which gives you a free bet of up to £10. To qualify for this you need to enter the promo code when registering and place a bet of up to £10. This stake will be matched for the next bet you place. The offer stands for just 7 days after registering so be sure to get your free bet while it lasts.

3. William Hill Poker – Features

poker william hill screenshot

4 kinds of poker are available at the William Hill poker room – Texas Hold ‘Em, Omaha High, Omaha High Low and 7 Card Stud. The main features of this poker site are the poker school, aimed at players of all standards, the VIP rewards scheme, the many tournaments which take place and the generous promotions.

3.1 Poker School

For those who are new to poker you can find explanations for each of the games and some of the common terms used. You will also find a guide to rankings, probabilities and pre-flop decision-making, all of which you can refer to as you play. Not the most comprehensive poker school out there but it has the basic essentials.

For the more advanced players Julian Thew, the in-house pro, has written on how to improve your game and develop strategies depending on the type of poker you’re playing.

3.2 VIP Scheme

As with most other online poker rooms, play raked hands on William Hill poker and you will accumulate WH Points, which in turn will earn you rewards such as entry to special tournaments, or you can convert your points to real cash to withdraw. Regular players will benefit most from this rewards scheme.

3.3 Tournaments

Dozens of tournaments take place every day, and the vast majority are Texas Hold ‘Em, but there are always at least a few for the other games. It’s pretty likely that you’ll be able to find 1 for your playing standard at most times of day.

4. Poker Promotions

William Hill regularly brings in a 2nd points system for a set time period in which you can generate extra cash bonuses, plus other promotions to take advantage of.

4.1 Live Tournament Packages

Earn a place on 1 of the live professional tournaments offered by William Hill by competing in the scheduled stages listed in the Tournaments section of the website. Compared with other major poker sites William Hill has a large selection on offer.

4.2 New Player Bonus

As a new player bonus William Hill matches the 1st deposit you make with bonus dollars, up to a limit of £400. Like other welcome bonuses out there, to release $5 of your William Hill bonus 350 WH Points must be earned. Roughly speaking, with hands that accrue a rake of $1 you would need to play approximately 45 hands in order to release $5.

With your 1st deposit you will also be given entry chips to 4 $1000 Freerolls which occur every Wednesday, plus entry to the New Depositors Prize Freeroll, taking place on the 1st of each month.

4.3 Refer-a-Friend

If you’ve been playing on real money tables for a minimum of 30 days you can be rewarded $50 for getting a friend to sign up to William Hill Poker. As with other promotions like this there are several conditions to adhere to and it’s really only worth it if you know your friend is going to be a regular player.

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William Hill – Features & Promotions
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