Top UK Bookmakers

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Choosing the best bookie for you can be a difficult taks, so we've analysed the top operators across the UK and singled out the top 3. These UK bookmakers offfer top sign up bonuses, a great interface and state of the art features. Let's dive in…

Operators Top Promotions  Promotion Codes
Ladbrokes logo Bet £5 Get £20 here with promo code BETMAX
Paddy Power logo £20 risk-free bet & £5 Same Game Multi free bet here
Unibet logo Up to £40 moneyback bonus on first bet + £10 casino bonus code

How we select our best bookmakers

Deciding which bookmaker to pick is not always an easy task. Between welcome offers, mobile apps and the rest, it’s easy to get lost, especially for a newcomer. But fear not, we’re here to make the task easier!

We’ve made a subjective evaluation of the best bookmaker at the moment, which you can see below. Be sure to consider different options from our partners, to make an educated decision. We hope you’ll find something suitable for you.

The Best Overall

We believe that Sky Bet, Unibet and Paddy Power combine all the great features required by an operator.They have top odds, great user interfaces and good sign-up offers across the board.

However, they are not alone.We have listed the best British bookmakers by category below.

There are just too many top platforms out there to restrict the choice to 3.

Best Bonus deals and joining offers review

The welcome offers market is a crowded one. With so many operators offering stellar promotions, it is very difficult for bookmakers to stand out.

Here are the operators which offer very competitive and profitable offers for their new members.

Operators Sports Casino Poker Bingo
Betclic Acca Insurance 100% Matched bonus up to £10 Deposit £25 get £50 None
Bodog logo 100% Free Bet up to $100 $600 Welcome bonus 100% Sign up bonus None
Screenshot_428 Free bet up to £50 100% bonus up to £100 £5 No Deposit Bonus £10 Free whenyou bet £20
coral Bet £5 get £20 Free £10 Sign up bonus £20 Free on your first deposit None
ExpektLogo Acca Insurance 100% bonus up to £8 200% bonus up to £1,200 plus £10 free None
Inter-wetten £100 bonus £100 bonus £100 bonus None
sportingbet Risk Free Bet up to £50 £100 Welcome Poker $1,000 Sign Up Bonus None
UnibetLogo £20 Welcome offer £200 Welcome Bonus £10 Free No Deposit Bonus Play for £25 and get £25 back

The Verdict

These 8 operators really distinguish themselves through their welcome offer. Although some of them may look low, they were also chosen for their lack of loopholes and transparency.

For instance, Unibet may only offer £20 to their new sports joiners but they are recommendable for their clear terms and conditions which are listed directly below the offer. Interwetten is another operator which can be commended for its simple and profitable offer of up to £100 across all sections. All in all, welcome offers tend to be the lowest for sports and the highest for Poker across all operators.

However, you will find that Poker offers tend to have more wagering requirements to fulfill and often require higher initial deposits. When it comes to sports, it is important not to overlook the operators who offer ACCA insurance instead of the traditional joining offers. It is also important to look out for the best promotion codes so that these welcome bonuses can go as far as possible.

Best features review

Beyond joining offers, it is important to consider the features offered by each operator. They may offer you a lot of money when you first join but fail to give you access to a Live Casino or Live Streaming.

Some of the features listed below are not outstanding in themselves but have been commended for their execution.

Although in-play can be found on many sites, the ones listed below have carried out particularly well.

Operators Features
  • In play Betting
  • Live Casino
  • Live Streaming (funded account / bet placed in last 24 hours required; geographical restrictions may apply)
  • Virtual Sports Betting
  • General election betting with live Map
  • Live Casino
  • In play
betfred logo
  • Virtual Sports
  • In play
  • In play
  • Virtuals
  • Live store map
  • Live Chat
  • Live Streaming
  • Highest Cash Limit
  • E-sports Hub


totesport logo
  • Lotto Section
  • In Play
  • Live Info
  • Virtual Sports
  • Live Casino 

Our opinion

In this category, Bet365 stands out for its excellent live streaming service, Stan James can also be commended for this feature.Virtual Sports is another feature which can make an operator stand out of the crowd. This American concept is rapidly making its way across the pond.

Betfair is one to watch for its outstanding political betting feature. Although it is not alone in offering this service, few have a live map to really delve deep into the General Election.

Best user interface review

User interface is a big criteria when picking out the top UK bookmakers.

We decided to look out for easy navigation, slick design and overall user friendliness.

Operators Navigation Design of website Design of mobile app Overall user-friendliness
AllYouBet 6/10 8/10 5/10 7/10
BetVictor 7/10 8.5/10 7/10 7/10
William Hill 8/10 9/10 9/10 9/10
Bwin 6.5/10 7/10 6/10 7/10
paddy power 7/10 10/10 10/10 9.5/10
sky-bet logo 9/10 10/10 10/10 9.8/10

We think..

Many top UK operators have invested a lot to get their platforms looking profession and user friendly.

In our ratings Paddy Power and Sky Bet came out on top for their fun design twists and overall excellence. Both of these operators have a clear color scheme which fits their brand and they pack a lot of information into their platform.


Top UK Bookmakers
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