Privacy policy

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Privacy of visitors to (‘you’, ‘your’) is important. Read carefully this Privacy Notice to find out how your personal data may be collected, used, store or otherwise processed if you browse this website.   

What information can be found in this Notice:

When you browse Betminded some of your personal data may be processed. This Privacy Notice applies only to personal data processed on this website, and not to data processing that may occur on other websites, regardless whether they are provided by the same owner. The owner of this website (‘we’, ‘us’, our’) is:

Better Collective A/S,
Tolbodgade 12,  
1253 Copenhagen K (Hovedstaden)
Denmark (DK)
CVR. 27652913    

This Privacy Notice is effective from 25th May 2018.

Data Subject and Data Controller

By using this website you may disclose information that are considered being personal data, as defined under the EU Data Protection Law (and particularly the EU General Data Protection Regulation, ‘GDPR’). When your personal data is processed, then you find yourself in a role of a Data Subject and you are entitled to exercise your rights granted under the GDPR.  

Since we determine the purposes and means of processing of personal data on this website, we are considered being a Data Controller over your personal data. Being a Data Controller obliges us to protect your personal data with an utmost caution and in line with the applicable Data Protection Law.

Your data that we process

We may process various categories of your data as indicated in the list below:

Electronic identification data:

  • your IP address,
  • the browser type and version you use on your device to access our website,
  • unique identifiers of your device you access our website from,  
  • a website you were referred from,
  • the date and time of your access to our website,
  • session duration,
  • operating system you use,
  • mobile network information.

You may as well provide the personally identifiable information such as your name and email address when you communicate with us using a contact-us form or if you leave comments under articles we publish.

We use tools to process your interactions on our website, including pages you visit.

We might be processing information about your interactions with other websites such as whether you visited and/or registered on websites of our partners. We may also be aware of the type of gambling activities you took on websites controlled by the online gambling operators that we partnered with. We process this information in an anonymised form and it is not possible to trace it back to you.. Namely, this type of your information is grouped (aggregated) with the same type of data generated by other website users. It only helps us to create statistics regarding the use of our service.       

Why we need your data

Processing your IP address makes it possible to determine the approximate location of your device. We use this information to calculate how many people from a certain region visit our website or to represent the gambling content that is legal under the jurisdiction you reside in. Processing other electronic identification and location data might be necessary to present the relevant content to you (e.g. a content that is optimised for the device you use to access our website).

All information that are generated when you visit our website we use to improve your overall user experience, develop content on our website, secure and maintain website functioning, and prevent any potential cyber threats. Also, we use this type of data to measure and improve the effectiveness of the advertising campaigns we implement on our website.

We as well may process data about your visits and activities taken on partnering websites. This type of data serves to obtain report about how many visitors from our website visited or took part in gambling activities on websites of our partners that provide online gambling services. This information is enabling us to generate our revenues.  

In the end, in order to communicate with you (e.g. to respond to questions you might have), we need to process details about your email address and name.

Use of cookies

We use cookies in order to provide the best possible on-site experience to everyone who visits our website. When you visit our website, your browser will receive cookies from us. By the use of cookies we process standard internet log information and details about our visitors’ on-site behavior. The use of cookies enable us to improve site functionalities, promote our products and provide content from third parties. More information about our use of cookies, can be found in the Cookie Policy.

Securing your data

We are committed to keeping your data up to date and to storing them securely.  We take appropriate technical and organizational measures to ensure protection of your personal data against accidental or unlawful loss, steal, alteration, unauthorized disclosure, access or use and against all other unlawful forms of processing.

Different levels of access control to your data are being used to secure your privacy. Only properly authorized and trained employees have access to your data, whose knowledge and skills about data is necessary in order to provide a requested service.    

Lawful basis for data processing

Your data help us improving our website so that we can offer you an even better experience. It serves the legitimate purpose of safeguarding the website, communicating with you, measuring the effectiveness of available advertising, and better understanding user retention and attrition.

Eventually, your data might be necessary to process in order to comply with the mandatory legal obligations (e.g. if we are requested to disclose some data following the court order).     

Who we can share your data with

We may share your data with entities who help us to regularly provide, and further develop our services (e.g. analytics, web development and marketing service providers). They are allowed to process your information as necessary in order to perform delegated tasks. Only we can determine the purpose and means of the processing of your data and decide which of your data is going to be processed to perform delegated tasks. Third party services we use are in the role of the Data Processors as defined under the GDPR. They are cooperating with us on the basis of the relevant data protection agreements, tailored to secure your data.

We can share your data with public authorities and law enforcement agencies where we are legally required or permitted to do so.  

Data transfers

If we transfer your personal data outside the European Economic Area, we take all measures to ensure an adequate level of protection and appropriate safeguards are in place as required by the GDPR.

Your personal data might be transferred:

  • to a recipient based in a country the European Commission considers having an adequate level of data protection. You may find out more about countries with an adequate level of protection here.  
  • to a recipient based in US committed to the criteria laid down by Privacy Shield mechanism. More about Privacy Shield mechanism is available here.
  • to a recipient in a country that does not have an adequate level of data protection. In this case we will conclude a Data Protection Agreement based on the EU Standard Contractual Clauses. This way the data recipient will be obliged to provide an adequate level of protection to your personal data and to implement the appropriate safeguards as defined by the applicable Data Protection Law.

What your rights are

Taking into account that we are the company based in the European Union, processing of your data falls under the scope of the GDPR. Under the GDPR you are entitled to:

  • Object to our use and processing of your personal data;
  • Request correction or deletion of your personal data;
  • Request access to your personal data;
  • Request that we limit our use and processing of your personal data; and
  • Request portability of your personal data.

If you have questions or doubt how to access, correct, or delete your personal data, please contact us on

If you feel that your personal data rights have been breached, you have the right to lodge a complaint with your local data protection authority. The relevant data protection authority in EU Member States might be determined either by your place of habitual residence, or the place where the alleged infringement emerged.

Since we are established in Denmark, you may choose to contact Danish Data Protection Agency.


We can modify the Privacy Notice from time-to-time.

If we make essential modifications to the Privacy Notice, you’ll be properly notified, so that you can review all changes before they become effective. Essential modifications are those that might affect your rights and obligations in connection with processing of your personal data. The essential modifications might be necessary if we launch new services, develop new technologies or process your data for new purposes that are not described in this Notice.

Minor modifications may include textual changes to this Privacy Notice in order to make it more comprehensive. By continuing to use our website after we publish the updated Privacy Notice with only minor modifications you accept to be bound by updated rules.

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