Picking an online bookmaker : Bet365 or William Hill or Betfair?

Many punters hesitate between Bet365, William Hill and Betfair. Our review offers a full comparison and the best guide to choosing between these 3 bookies:

logo green yellowHere is the William Hill logobetfair_app
Sign-up Bonus100% bonus up to £200100% bonus up to £50300% bonus up to £30
Available markets97%95%88%
Mobile app98%88%84%
Tools and tips75%80%89%
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Skip to registrationRegister with Bet365Register with William HillRegister with Betfair

Read on for more details:

The results of our review

The biggest sign-up bonus with the easiest conditions: Bet365

All sites offer a welcome bonus, but Bet365 takes the lead with their advantageous offer:

  • Bet365:
    • 100% matched deposit bonus up to £200
    • minimum deposit: £5
  • William Hill:
    • Matched deposit bonus up to £50
    • minimum deposit: £5
  • Betfair:
    • Bet £10, get £30
    • minimum deposit: £10

To cap it off with an extra bonus, use a promo code:

The most interesting betting markets: Bet365

All 3 bookies offer odds on a largely similar selection of events: Football, Tennis, Rugby and Basketball feature prominently in each sportsbook.

William Hill takes the lead on the quantity of their betting offer: on any given football event 122 markets are available to choose from, against 88 from Bet365. These include Corner Kicks, Yellow Cards, and many more niche bets.

Bet365 surpasses other competitors with a broader selection of handicap markets to choose from. These include Asian Handicap, Handicap Result and Alternative Handicap Result.

bet365 handicap

Advanced handicapping options from Bet365

The most advantageous odds: Bet365

All 3 sites are quite comparable in this respect. Bet365 and William Hill both tend to offer better odds on favorites, with a slight advantage to Bet365.

Betfair offers better odds on outsiders, as a way to encourage risky bets.

For example, outright betting markets for the Barclays Premier League winner are priced as follows with each of the 3 bookies:

Bet365: the most advantageous

Bet365: the most advantageous

William Hill

William Hill: the best for the favorite


Betfair: odds don't get interesting until you look at serious underdogs

The most effective mobile app: Bet365

Bet365 is a clear winner in this category.

Their mobile product is truly the trend-setter in the realm of online betting. The clarity of the design combined with the multitude of options confer Bet365 an unrivaled lead in mobile betting.

app screenshotWilliam hill app screenshotBetfair app screenshot

Tools and Tips: Betfair's specialty

All sites offer various tools and tips for punters. Of course all 3 offer the usual pre-game stats that are essential to any bettor, but some go the extra mile:

  • Bet365:
    • live streaming of certain events
  • William Hill:
    • coverage of all major sporting events: either through streaming, radio, or live commentary
    • option for users to become tipsters by communicating their betting activity to other members of the community
  • Betfair:
    • option for users to act as bookmakers through their award-winning betting exchange platform
Betfair's award winning exchange platform

Betfair's award winning exchange platform

Our overall verdict: Bet365

In the review between Bet365 vs William Hill vs Betfair, Bet365 is the best option for most bettors – whether beginners, confirmed players, or experts. 

1. Bet365: The breadth of Bet365's range of bets, its competitive pricing, and their superior mobile betting options make it our first choice.

Currently, users registering at Bet365 can claim a 100% bonus up to £200. To claim the bonus, click the button below:

Get your £200 bonus from Bet365 >>
bet365 logo

Betminded's top pick: Bet365


Here is the William Hill logo2. William Hill comes in second of our review, with particularly interesting options for sports betting niches.

Amateur of bets on yellow cards, red cards, number of corner kicks will find satisfaction in William Hill's ample selection of markets on all events.

Get a £50 Free Bet


BETFAIR_LOGO_YELLOW-2-1-3. Betfair comes in third overall, although it surpasses the competition in regards to very advanced betting options.

Their betting exchange platform and their advantageous odds on outsiders make it a favourite for veteran bettors looking for new and exciting options.

Bet £10, Get £30


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