Ladbrokes Review 2019: Latest verdict on betting & gaming options
Commercial content | New Customers Only | 18+
This Ladbrokes review focuses on the Ladbrokes sportsbook and casino, including a breakdown of the major features and unique offerings. The competitive sports betting industry has a host of bookmakers vying for customers' attention, but few boast the longevity – and credibility – of Ladbrokes. Formed in 1886, this bookmaker has become an internationally renowned brand, offering wide-ranging betting services to a global customer base that tallies into the millions.
|Ladbrokes review category||Our rating|
|Welcome offer||Use Promo Code BETMAX|
|Live betting & streaming||4/5|
Welcome offer: Bet £5 Get £20
At the time of writing this Ladbrokes review, a welcome offer is Bet £5 Get £20. New customers simply have to deposit at least £5 into their Ladbrokes sports wallet and place a bet of £5. They will then see the four free bets of the same worth appear on their account after the initial bet has been settled. The terms of this welcome offer are reasonable, with the main point to note being that odds on the first wager must be 1/2 or more. Also, in the event that the free bet is successful, the stake of that bet is not returned.
18+, New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply
Customers who wish to venture into Ladbrokes' online casino to access games such as bingo and poker are also provided a separate welcome offer, yet comes with more stringent terms and conditions. Ladbrokes casino offers users a Spend £10 Get £50 bonus. The full list of qualifying games can be found on the website, which is why we won’t include it in this Ladbrokes review, and the wagering requirement is 40x the bonus amount. The users will have 30 days to meet the requirements or the bonus will expire.
18+. New players only. Min bet £10 on qualifying games. 40x wagering reqs (bonus only) on selected games. Bonus valid for 30 days. Certain deposit types excluded. Bets covering >70% of Roulette table excluded. T&Cs Apply.
*T&Cs apply (see above)
Betting markets: 4.5/5
The range and depth of sports markets at Ladbrokes ranks among the best in the business. The A-Z offering comes complete with all the major sports and extended markets for each, including a varied in-play betting spread. There are also lesser-known sports such as chess, snooker and speedway, along with the fledgeling e-sports market. We also stumbled across several non-sporting, ad-hoc markets during this Ladbrokes review, with betting options available across major elections and entertainment events such as the Eurovision song contest.
Aside from the wide selection of sports and other events, Ladbrokes betting also offers a Virtual Sports section with live streaming. The list of virtual sports includes horse racing, greyhound racing, football, motor racing and speedway. The matches and races are played out every three minutes and you can bet live during each of the events. What impressed us in our Ladbrokes review testing is the graphics quality. It looks better than the similar services we have seen in the competition. There is also live commentary, which makes the whole experience feel more genuine. It is an interesting service with instant results, which can fill out your time on the site between any major sporting events.
Our Ladbrokes review revealed the company is competing well against other major players. The football offering is particularly strong and ranks on par or higher than its competitors.
Additionally, having made its name through horse racing before the internet came along, the operator continues to offer good prices across its thoroughbred and harness racing markets. To top it all off, daily price boosts across daily sports markets are also available, while customers betting on selected football leagues are provided with accumulator insurance.
One small gripe we had during our Ladbrokes review, is the fact that, by default, the odds were presented fractionally. They can, however, be quite easily changed to decimal in the site’s settings. This comes down to personal preference and some users will, of course, prefer to see their odds as fractions, just not us.
Ladbrokes games: 4.5/5
Our Ladbrokes review wouldn't be complete if we didn’t take a look at what Ladbrokes casino has in its offer. And there are games aplenty. That is why it’s really helpful that the website is organized in sections and easy to navigate. Here is what each of the sections has to offer.
The list of slots on offer seems never ending. The games fight for your attention with flashy designs, catchy names and exclusives you won’t find anywhere else. But they also entice users with an impressive selection of bonuses, super jackpots and special offers. Some of the most popular titles include the Big Banker Slot, Fortunes of Ra, Mystery Reels Megaways and Banks of Gold.
Table and card games
The lights of Ladbrokes casino shine just as brightly above its selection of table games. At the time of this Ladbrokes review, we have counted over fifty table and card games in offer. You can play roulette, blackjack, baccarat, hi-lo, just to name a few. Most of the popular games come with alternate versions, that adds a fresh spin to a classic and keeps things interesting. What you can find in terms of Poker doesn’t disappoint either, as the site offers variations such as speed poker, poker cash games and 6+ hold’em, as well as opportunities to play in a number of tournaments.
The site’s live casino section has once again earned a good grade in our Ladbrokes review. The games available here include roulette, blackjack, baccarat, hi-lo and hold’em. The dealers are professional and interactive, and there are enough tables available. When you sign up for the service, you can use the Ladbrokes bonus code and earn a bonus to get you started. To start playing, you will need to download and install the Ladbrokes Live Casino Software. This is a little annoying, as we would have preferred the service to be available right from the site, but it’s a minor annoyance, because the installation process is straightforward.
Bingo and Lotto
The final stop in our Ladbrokes review of games are Bingo and Lotto. If came there for lottery, you will not leave disappointed. There a more than a dozen different Bingo games you can choose and each one comes with its own theme and twist. The ticket prices and the prizes vary significantly between games and the draws are organised every couple of hours. You can find the daily schedule in the Bingo section of the website.
Much like Bingo, there are several different lotto variations to choose from. The ones on offer are Irish Lotto, Spanish Lotto, N.Y. lotto and 49’s each with either 6 or 7 ball variation. The odds can easily make the returns shoot up into space, but, as always, you should manage your expectations. The draw times depend on a game and can range from several times a day, to once a week.
If there is one thing this operator doesn’t lack, it’s promotional offers. Besides the welcome offers we mentioned in the beginning of our Ladbrokes review, there is a promotional offer or a Ladbrokes bonus code attached to nearly every game. But don’t worry, we have tried to use this Ladbrokes review to give you a distilled version of promotional offers we consider worth looking into.
Cash out is an excellent way to cut your losses when your bet is failing and still come out on top. Not many operators offer it, so it is always a welcome sight. It is available for multiple sports and markets, but it does come with some limitations. The cash out cap is £50k, and the service is only available to the residents of UK & Republic of Ireland.
18+. Online & Mobile. Selected markets only. Cash out cap £50k per bet whether cashed out in full or increments. Exclusions apply. T&Cs apply.
This is a useful offer you can use to potentially give a quick boost to your earnings. You can earn and use boost tokens daily, but only the first £50 of stakes will be affected by the boosted price. Although the offer is available to new and existing customers, if you open a new account and deposit funds with PayPal, Moneybookers, Paysafe, Neteller or Skrill, you will not be eligible to participate in the promotion. The full list of Terms and Conditions is again available on the website, so make sure to read it if you are interested in this promo.
18+. Eligible UK+IRE players. Max boost limits may apply. Some deposit types, markets & bet types excl. T&Cs apply
Another interesting offer we had to mention in our Ladbrokes review is the VIP Club. Each time you spend money on a game or pay a tournament fee, you are rewarded with VIP Points. The points add up on a 30 day basis, and affect your VIP level. There are six levels, and each one unlocks different perks, bonuses and events. Since everyone can participate, and the entire process is very transparent, we believe this is a good way to give something back to loyal customers. You can find detailed information and the Terms & Conditions on the website.
When you play at the casino or slots, you can earn Comp Points. For every £10, you earn one point. And what you can do with points is exchange them for cash. The conversion rate depends on your VIP level. The offer excludes Live Casino, Poker, and Bingo. There are also limitations on a number of other casino and slots games. To learn more information than what we provided in this Ladbrokes review, refer to the offer’s Terms and Conditions.
18+. Every time you turnover £10 (or currency equivalent), 1 point is automatically added to your Comp Point balance. Collect enough points and convert them into instant cash. T&Cs Apply
Mobile app: 4.5/5
This Ladbrokes review also extended to the mobile betting app, which again ticked all the right boxes. First and foremost, it is available to both Android and iOS customers, as well as through a browser-based mobile platform. A simple-to-use interface makes for smooth navigation across all the sports markets, and users will find they will be quickly able to place bets. There are also several intuitive features, including a mobile alerts service which updates customers on bets and markets. Live streaming, which our Ladbrokes review elaborates upon below, is also available through the app.
One thing to note is the fact that this operator splits its services into separate apps. This means that you will have to download as many as nine apps if you want to access everything that Ladbroke has in its offer. We can’t say this is the most elegant solution. On the other hand, if you are interested only in Live Casino, you can download the Live Casino app and don’t bother with the services you won’t be using, like Ladbrokes betting for example.
Each of the iOS apps are available on the App Store, while only some are available on the Google Play Store. While writing the Ladbrokes review we had difficulty accessing the Android apps through the links provided on the website. That is why we would say that the safest bet for non-iOS users would be to simply access the mobile website.
Live betting & streaming: 4/5
Bettors are greeted with a deep selection of in-play betting options. At the time of writing this Ladbrokes review, in-play markets were being offered on WTA and ATP tennis, football, various basketball matches across Europe, cricket, MLB and handball. A selection like this is as good as you will find. Many of the in-play markets are packaged with live streaming options, allowing customers to watch and bet. While the amount of football leagues covered still pales in comparison to a rival such as Bet365, the remainder of the Ladbrokes package is comprehensive, including cricket, snooker, darts, rugby, ice hockey, horse racing, basketball and rugby. The in-play betting console that is displayed alongside the live stream is a also a strong feature.
Live streaming does come with a set of conditions, although they are nothing out of the ordinary. In order to get access to live streams, you will need to have a positive account balance or to have made a bet within 24 hours before the event. All in all, we are very pleased with what we have seen. We hope that the live streaming offer will expand to even more events in the future.
Whether you prefer a bank card, an e-wallet, or an online payment system, you should have no trouble using your favourite payment method on the site. However, there are certain limitations in terms of the minimum deposit and processing times that apply to each payment method. That is why we thought it was a good idea to include a short overview of each one in our Ladbrokes review. For any additional information, please refer to the website.
|Payment method||Minimum deposit||Transaction fee||Processing time|
|Bank transfer||£10||N/A||1-5 days|
We encountered safe, secure and prompt payment options aplenty during our Ladbrokes review. All deposit methods come without charge and credit the customer’s account immediately, except for bank transfers, which can take up to 5 days. Aside from paysafecard, customers can withdraw with the same payment method they used to deposit, though there are longer waiting times. Credit and debit card withdrawals take 3-5 days, for example, while PayPal, Neteller and Skrill withdrawals have a processing time of at least 6 hours.
|Contact method||Live chat||Telephone|
|Access details||Click the ‘contact us' section of the website and select ‘live chat'||08007316191||Use contact form in help centre|
|Availability times||24/7||24/7||24/7 (Response times vary)|
Most of the questions we had during our Ladbrokes review could actually be answered via a helpful FAQ section, which is available via the website and mobile app. Interestingly, there is a dedicated customer support Twitter handle in addition to the contact methods mentioned in the table above. The jury is still out on this contact method, as while queries can be left at any time of the day, a representative manages this account only during specified hours, which vary and are detailed on the account daily. The company, given its size and user base, should also expand its opening hours to a 24/7 operation, as many of its rivals do. The fact that so many other operators offer Live chat means that customers have come to expect this kind of near instant communication. That’s why we have to mark down the Ladbrokes review score in this area.
Overall rating: 4/5
A strong selection of sports betting markets at competitive odds, tallied with an excellent in-play offering, slick app and expansive live streaming service add up to a favourable Ladbrokes review. New customers are reminded that they are greeted with a competitive welcome offer, which gives free bets after your first bet is settled. While the existing customers can enjoy a plethora of offers which get even better as they continue to use the site.
|What we like||What we don't like|
|Wide selection of pre-match and in-play betting markets||Occasionally limited customer service opening hours|
|Competitive odds||Live streaming options across football could be increased|
|Excellent app||Slow withdrawals on credit and debit cards|