Enter BETMAX: Ladbrokes promo code 2017 for a £50 free bet
Last updated: Valid for 1st September 2017
Use our Ladbrokes promo code BETMAX to get a matched free bet of up to £50 in 2017, as well as unlimited access to the leading operator's full range of products, services and member promotions.
The £50 free bet offer is available to new players only using the Ladbrokes promo code.
Note: This offer is available for all of 2017, and can be used for all sections of the site (sports, casino and poker).
Ladbrokes promo codes
|Service||Promo Code||Promotion Details|
|Ladbrokes Sports||BETMAX||Bet £5, Get £20 in Free Bets|
|Ladbrokes Sports||BETMAX||Bet £10, Get £30 in Free Bets|
|Ladbrokes Sports||BETMAX||Matching £50 Free Bet|
|Ladbrokes Casino||BETMAX||10 Free Spins + 90 Bonus Spins|
|Ladbrokes Casino||BETMAX||25 Free Spins + 300% Deposit Bonus|
|Ladbrokes Live Casino||BETMAX||Matching £50 Cash Bonus|
|Ladbrokes Live Casino||BETMAX||100% up to £100|
|Ladbrokes Bingo||BETMAX||Deposit £10 Play With £40|
|Ladbrokes Games||BETMAX||£30 Welcome Package|
|Ladbrokes Poker||BETMAX||Deposit £5, Get £20 in tokens|
|Ladbrokes Poker||BETMAX||First Deposit Bonus up to £1,200|
|Ladbrokes Slots||BETMAX||200% up to £40|
|Ladbrokes Slots||BETMAX||Deposit £20, Play with £60|
|Ladbrokes Betting Exchange||BETMAX||£500 in Free Bets|
Ladbrokes promo code 2017 offer
How to use the Ladbrokes promo code 2017
To activate the Ladbrokes promo code and receive your free bet of up to £50, follow these step-by-step instructions:
- Click on the button above to access the Ladbrokes website.
- Click on ‘Join Now' and fill in the registration form.
- Fill in the Ladbrokes promo code BETMAX.
- Deposit at least £5 and place a bet at odds of 1/2 or over.
- The matched free bet will be issued as soon as your qualifying bet is placed.
Note: If you want to get the most out of this Ladbrokes promo code, bet the maximum £50 as it gives you the best chance to take a return from your free bet.
Ladbrokes promo code terms and conditions
The following terms and conditions apply to the Ladbrokes promo code:
- Only first time customers can take advantage of the Ladbrokes promo code.
- The minimum deposit and qualifying bet amount is £5.
- Your qualifying bet must be a single at odds of 1/2 or greater.
- The free bet value will be determined by your qualifying bet: 100% matched up to £50 maximum.
- The free bet must be used in its entirety in one go, it cannot be split across several bets.
- The stake will not be returned with any winnings from your free bet.
- You must place your free bet within seven days of being credited, or it will expire.
- The Ladbrokes promo code is open to UK & Ireland residents only.
Note: We aim to give you the most up-to-date offers. Whether you've seen a Ladbrokes promo code on TV or are already a regular bettor, check back with us for the latest Ladbrokes offers.
Ladbrokes promo code offer: Our verdict
The current Ladbrokes promo code for new members is among the best out there. A free bet of up to £50 is a great way of getting off to a winning start at this bookie. What’s more, the terms and conditions are simple, so you won’t get tied up when using the offer, especially after following our guide.
For this type of offer, some bookies will give you a higher free bet amount in proportion to your qualifying bet. However, it’s rare to find a free bet that can go as high as £50; most are limited to £20 or £30. If you’re looking to max out, then this is the promo code for you!
As the free bet is credited as soon as you place your qualifying bet, you can finish the sign-up process and place the two bets within the space of a few minutes. Then kick back and wait for the results to come in – it really is that simple. The only thing you have to keep an eye out for is your qualifying bet being cancelled e.g. in the case of a non-runner or a postponed match. In that case, your free bet token will also be voided.
One big advantage of the Ladbrokes promo code is not getting tied into any wagering requirements, as some offers will do to you. Once your qualifying bet and free bet have been settled, that’s it and you know where you stand (hopefully with a tidy profit!).
|What we like||What we don't like|
|Impressive max. free bet value||Single bets only qualify|
|Odds-on bets (as short as 1/2) qualify||Free bet must be used in one go|
|Free bet credited at placement of qualifying bet||Stake not returned with free bet winnings|
|No strings attached after free bet||Deposits from eWallets not eligible|
Betting at the Ladbrokes sportsbook
Who are Ladbrokes?
Ladbrokes is a historic UK bookmaker and was a traditional rival of William Hill for much of the 20th century.
With over 2,000 Ladbrokes retail shops in the UK, there is a strong chance you have come across one on your local high street, with its distinct red and white colours and ‘L’ logo. The company also has betting shops in Ireland, Belgium and Spain.
Online, the bookmaker offer a full range of betting and gaming options, with the Ladbrokes promo code giving access to many different free bets and bonuses.
Over the years, Ladbrokes have often featured prominent figures from the world of football in their TV adverts, such as Ally McCoist, Ian Wright and Chris Kamara. The humorous and playful ads reflect the personalities of these charismatic ex-players.
In 2015, Ladbrokes and Gala Coral announced that the two companies were merging, meaning two of the UK’s biggest high street bookies would join forces.
Available betting markets
Using the Ladbrokes promo code, the £50 matched free bet promotion is offered through the site's sports betting section. Ladbrokes offers betting opportunities on around 30 sports, including the following:
- Horse racing
- Greyhound racing
- Motor racing
What’s more, Ladbrokes have a range of sports that aren’t covered by all online sportsbooks, such as e-sports, floorball, futsal, pool and chess. They come out better than their rivals William Hill on this.
You can also tweet Ladbrokes to ask them to give you a price on the bet of your choice, using the hashtag #whataretheodds. In September 2016, you could see specials on Man City to go unbeaten for the entire Premier League season, as well as Bulgaria to win all of their World Cup 2018 qualifiers.
In the early days of online betting exchanges, traditional bookmakers like Ladbrokes opposed the emergence of this kind of betting. However, the times have changed and as they say: if you can't beat 'em, join 'em!
That's right, Ladbrokes Exchange has now been operating several years since early 2014, so punters can back and lay to their heart's content.
What's more, you can earn a £25 free bet when you accumulate 4 points on the Exchange. The 4-point requirement is is equivalent to 4x £25 bets. Check the Ladbrokes Exchange website for full details.
In-play betting and live streaming
From the main page of the Ladbrokes sportsbook, the first quick link is ‘In-Play & Streaming’, located next to the A-Z list of sports. In our view, in-play betting and live streaming go hand-in-hand, so it makes sense to have a joint section for both.
However, many bookies choose to have separate sections for some reason, which can be confusing, especially for new players trying to work their way around for the first time. So fair play to Ladbrokes for their design, we say.
How does this historic bookie shape up then, when it comes to live sports streaming?
The answer, it seems, is rather poorly, compared with a lot of the competition. When accessing the ‘In-Play & Streaming’ section of the Ladbrokes website, we only came across a rather uninspiring selection of 6 upcoming football matches to watch over a period of 3 days.
Online bookies usually have a good selection of tennis matches, so it was rather a surprise to see no tennis whatsoever with Ladbrokes. If you’re not looking to wager on tennis, of course that may not bother you, but it’s still not reassuring.
On the whole, it’s disappointing for a bookie of Ladbrokes’ standing, but don’t let that put you off betting with them as a general rule. A final point: to watch any live events on Ladbrokes, you need to be logged in and have either a positive balance or a bet placed within the last 24 hours.
When it comes to racing, UK & Ireland meetings are covered. You need to bet at least £1 to watch a race, which means your stream will be cut off if a race starts without you having wagered on it.
Other sportsbook promos
In addition to the matched free bet of up to £50 when signing up, there are also several Ladbrokes promo codes available to existing customers.
These often take the form of price boosts on big matches or races, giving you the chance to secure extra winnings if you decide to back a boosted selection which comes in. The daily price boosts are available as a coupon on the website, so you can see them all listed together and work out which selections offer the best value.
Ladbrokes also offer moneyback or free bet offers from time to time, with no promo code required. This can be depending on the result of the match or when you make a qualifying bet, for example an in-play mobile bet. Finally, there is acca insurance for those painful scenarios when you miss out by just one pick.
Racing fans can get Best Odds Guaranteed on both the horses and the dogs, while horse races are subject to an even better offer which was launched in 2016. With Best Odds Guaranteed+, if you take an early price or board price and the SP is greater, you won’t get paid out at the greater price, as is the case with regular BOG; you’ll actually get paid out at the next highest price up for extra cash winnings.
The BOG+ deal is innovative and unique to Ladbrokes as far as we know. We like to see bookmakers creating new kinds of offer, to add a bit of extra excitement when betting on your favourite sports. On the whole, Ladbrokes’ promos for existing customers are about par for the course. Given that their welcome promo is such a high value free bet, that might be a source of disappointment to some.
|Ladbrokes promotional offer||Details||Ladbrokes promo code|
|Ladbrokes welcome bonus||£50 free bet, £500 casino bonus and more|
|Acca Insurance||Money back as a free bet if only 1 selection loses (£25 max)||No code needed|
|Edit My Acca||Replace your existing bet with a new one before it settles||No code needed|
|BOG+ (horses)||Boost your winning payout one price higher than with regular BOG||No code needed|
|BOG (horses)||If SP is higher than your price, get paid out at the better odds||No code needed|
|BOG (greyhounds)||If SP is higher than your price, get paid out at the better odds||No code needed|
|Games Special (£5 free bet)||Stake £30 on slots for a £5 free bet (30/03/17 – 02/04/17)||No code needed|
|GAA Double odds 1st goalscorer||If your selections scores in first 20 mins, get paid out at double odds (TV games only)||No code needed|
|PL Darts headline boost||Taylor, Anderson & Van Gerwen all to win: 8/5 (30/03/2017)||No code needed|
|Daily price boosts||Boosted prices on different sports every day||No code needed|
Other Ladbrokes offers
Casino promo codes: £590 worth of bonuses
Several sections of the site are dedicated to recreating the thrill of a casino night, with separate tabs for Casino, Slots, Games and Live Casino. Each section has its own wide choice of games and features a special offer for new players.
|Ladbrokes Casino||Ladbrokes Slots||Ladrokes Live Casino|
|Bonus Value||100% on deposit up to £500||200% on deposit up to £40||£50 cash welcome offer|
|Valid in 2016|
The casino section features the broadest selection of games, including:
- Classic table and card games like Blackjack, Roulette, Craps, Baccarat
- A big selection of line and multiple slot-machines
- Novelty-themed game selections based on your favourite movies and TV shows
There are several bonuses available to sink your teeth into, so let's have a quick overview of these.
100% welcome bonus
You can receive a matched bonus of up to £500 when you make your first deposit at Ladbrokes Casino. This is only open to new customers who have never made a first deposit in any of Ladbrokes' online products (e.g. sports, live casino, poker).
The minimum deposit to qualify is £20 and the amount of the bonus will be 100% of your deposit, up to a maximum of £500. This will appear automatically after you make the deposit.
As usual with casino bonuses, you will have to play through the enforced wagering requirements before making any withdrawal. For this bonus, the wagering requirements are 20x your deposit amount + your bonus amount. Not all games contribute equally to wagering requirements, so check Ladbrokes T&Cs to be sure.
150% download bonus
This bonus is roughly similar to the welcome bonus, in that you can only claim it as a new customer while the minimum qualifying deposit (£20) and maximum bonus amount (£500) are the same.
To receive the download bonus, you will need to download the casino software and make your qualifying deposit via the software, using the Ladbrokes promo code DOWNLOAD.
You cannot use multiple first deposit bonuses so you need to choose carefully between the offers to see which one interests you the most.
As you can see, the percentage value is different so this offer is arguably more attractive given that you can make a smaller deposit to receive the maximum bonus amount of £500. The smallest deposit amount required to get a £500 bonus would be £333.34, although if that amount is not accepted, you should round up to £334.
The wagering requirements (20x deposit amount + bonus amount) and game contributions are the same as for the 100% welcome bonus.
If you are a slots lover, you might want to consider using the Ladbrokes promo codes to play on one or more of the site's vast selection of slots games. These are divided into categories like Jackpots, Macau, Fantasy, Legendary, Super Heroes, Telly Punter, Scratch Cards and Casino Games for the best themed fun to suit your mood.
Welcome bonus promo code
The slots-specific welcome bonus is a generous 200% of your first deposit, up to a maximum bonus amount of £40. This guarantees you a good bankroll boost to get spinning with.
Although this Ladbrokes promo code is advertised as having a maximum bonus of £40, that is in fact the only bonus amount you could get. As the minimum required deposit is £20, you would obtain a bonus of £40 for that amount.
You will need to use the Ladbrokes promo code SLOTS when depositing in order to receive this bonus.
My daily bonus
Ladbrokes run regular promotions on specific slots games throughout the week. In order to be eligible, you will need to locate the offer on the Ladbrokes website each time and click “Opt-in & Play“.
Free spins, bonus back, extra winnings, surprise bonuses…the reward is different for every promo, so check to see what you stand to gain.
Game of the week
Each week, a slots game is chosen as Game of the Week and will offer double comp points when you play. This is a nice way to increase your loyalty rewards by playing the selected game.
Live Casino Ladbrokes promo code
In the Live Casino category, you will find all casino classics with the added twist of a live video feed from the croupier:
- Live Roulette
- Live Blackjack
- Live Baccarat
- Live Casino Hold'em
If you like hot casino dealers, you may want to try out the live casino as an alternative to the computer-generated games in the casino section.
Not convinced yet by these lovely ladies? A £50 cash welcome bonus might be enough to twist your arm.
To qualify, you need to make a minimum deposit of £50 using the Ladbrokes promo code LOVELIVE and turnover your deposit 15 times. Then the £50 cash will automatically be added to your account.
If you use this Live Casino bonus, you won't be able to use any of the other casino welcome bonuses mentioned above.
The Games section of the Ladbrokes website features many 5-reel slots, 3-reel slots, jackpots slots, table & card games, arcade games, video poker, virtual sports, keno & numbers games and scratchcards.
You can also find some of the games that are available on machines in Ladbrokes retail shops, such as Monty's Millions, Rainbow Riches Pick ‘n' Mix and Deal or no Deal. If you want to replicate your betting shop experience from the comfort of your home or when using your mobile on the move, this will allow you to do that.
£30 welcome package
Newcomers at Ladbrokes Games can receive up to £30 in bonuses. This is not only open to new sign-ups, but also to existing customers who have never played Ladbrokes Games before.
This two-stage welcome package will give you first of all a £20 bonus when you have deposited at least £10 and then staked £100 on slots games. Then, when you make your second deposit of at least £10 and stake £50 on slots games, you will receive the second part of the package: another £10 bonus.
The bonuses must be turned over once before becoming withdrawable.
The Bonus Chest
Ladbrokes runs a weekly giveaway linked to the Games section, with prizes like tablets, smartphones and bonus cash up for grabs.
Any player can enter once for free by clicking “Claim Now” on the promotion page. If you play on slots, you will increase your chances of winning, with every £10 staked earning an additional ticket into the draw.
If you win a bonus prize, you will need to turn it over at least once before making any withdrawal.
Poker room: up to £1200
The Poker section of the site relies on state-of-the-art software to run smoothly and with advanced graphics for even greater realism. As one of the leading gaming sites, the lobby is lively and offers a good selection of tables to satisfy both high and low stakes players, whether they are amateurs or veterans of the game.
The display of tables in play has been carefully studied and adapted to an online poker player's uses, allowing multi-tabling of up to 16 tables in one single window of the poker client. The poker room relies on dedicated software for desktop users and an app for mobile players.
The Ladbrokes promo code for poker players is also pretty sizeable with:
- A 200% matched deposit bonus of up to £1,200
- Entry to numerous tournaments and freerolls
- Access to all of the features available on the Ladbrokes poker software
To get the highest value of the first deposit bonus, you will need to earn points by contributing to the pot in real-money play, which will gradually release the bonus into your balance. Don't worry, you have 90 days to secure the full amount of £1200 if you wish to so time is on your side!
This is a similar system to that offered by other competitors. See our guide to the latest William Hill offers if you are looking for more similar bonuses.
As for some of the casino bonuses, you will need to opt-in to use the Ladbrokes promo code to play Poker. Visit the promotions page to do this.
Bingo £50 welcome offer
In 2017, new members of the Ladbrokes Bingo community can get a big bonus for a comparatively small outlay.
When you register with a new account, all you need to do is deposit and spend £10 or higher. You will then get a £50 bonus to play with, made up of a £40 bingo bonus and £10 mini games bonus.
In addition, you'll have 7 days access to the bingo guest room, reserved for new players.
Ladbrokes promo codes for mobile apps
The £50 matched free bet using the Ladbrokes promo code can also be claimed through Ladbrokes mobile apps.
These are free to download and available for most kinds of device, offering the same functions as when using a desktop:
- Transfer funds to and from your account
- Create alerts for deals and special Ladbrokes promo codes
- Access the full range of activities available from the dedicated section of the site
Apple products like the iPhone and iPad are the best covered with 9 different apps (Sports, Casino, Games, Poker, Exchange, Bingo, Lottos, The Grid, Sportsbook for Tablet).
Meanwhile, 5 different apps can be downloaded for Android devices: Sports, Exchange, Casino, Games and The Grid.
The Windows Store currently only offers the sportsbook app. We recommend checking which apps are available for your mobile or tablet if you are not sure.
Note: The Ladbrokes promo code is valid for users registering via any mobile app, regardless of the device.
They say that money makes the world go round and of course you want to know exactly how your cash is handled when betting online. Interestingly, Ladbrokes accounts all have three different wallets:
- Games & Lottos
- Main Wallet (Sports, Casino, Live Casino, Poker, Slots, Bingo)
It seems to us that from the user's point of view, having as few wallets as possible keeps things simple. For example, if you have cash in your sports account but nothing in your exchange account, it's not exactly convenient to have to carry out a deposit or transfer in order to fund an exchange bet.
Betfair, who offer more or less the same services, allow you to use the same main wallet for sportsbook betting and exchange betting. However, they also have separate wallets for Australian racing and poker, so it's swings and roundabouts really.
In terms of payment methods, this overview gives you an idea of the deposit and withdrawal limits, processing times and fees put in place by Ladbrokes:
|Payment method||Minimum||Maximum||Processing time||Fees|
|Bank transfer||£10||Not quoted||1 – 5 business days||Free|
|Payment method||Minimum||Maximum||Processing time||Fees|
|Debit/credit card||£5||£30,000||3 – 5 business days||Free|
|Skrill||£10||Not quoted||Up to 48 hrs||Free|
|PayPal||£10||Not quoted||Up to 48 hrs||Free|
|Neteller||£10||Not quoted||Up to 48 hrs||Free|
|Bank transfer||£10||Not quoted||1 – 5 business days||Free|
As you can see, no fees are charged for any deposits or withdrawals made when betting with Ladbrokes. This is refreshing, as some bookies stick a cheeky fee on certain payment methods, like credit card for example. That chips away at any profits you make with winning bets, which we don't want!
Note: be sure to check the full terms and conditions regarding payment options when you use the Ladbrokes promo code.
By following our guide, using the Ladbrokes promo code should be a piece of cake. If you get stuck, you may need to look at the help centre and FAQ pages, or get in touch with the bookmaker’s customer service.
When you go to the help centre on a desktop, the sections are broken down by product and then by category. You can choose to use the search bar and filter results or click directly on a product/category combination.
On the right hand side, the ‘Most Popular FAQs’ (including an article for new players wanting to use the Ladbrokes promo code and claim their free bet), ‘Rules’ and ‘Responsible Gambling’ are listed, so you can access certain help articles quickly.
If you are accessing the site by mobile, the help centre is slightly different. You don’t see the products but the ‘Most Popular Answers’ and ‘Featured Support Categories’ are there, while there is an option to open up a search bar.
On the whole, this help section is pretty thorough so you shouldn’t go wrong. However, there are always possible exceptions where you might need to contact customer services, for example if you typed the promo code incorrectly or wanted to double check an unclear term.
From our experience, Ladbrokes customer service leaves a little to be desired. It’s easy enough to contact someone, via the established methods like phone and email, or more modern options like Twitter or live chat.
However, the response times can be a little long and we have sometimes been directed to a customer services representative from the wrong section e.g. a sports betting person, when clicking from the casino site.
Ladbrokes only has separate customer service phone numbers for sports, gaming and exchange, whereas other bookmakers like William Hill have several more, so you know you are going through to the right person straight away.
Hopefully, you won’t come across any problematic situations when betting with Ladbrokes or using the Ladbrokes promo code, but if you do, just bear in mind it might take a little longer to get sorted than with other bookies.
Playing from abroad
As an international bookmaker, Ladbrokes has great sites for international players too. From Ireland to Australia, the bookmaker specialises in creating betting sites tailored to individual markets.
With its unique promo codes, the bookmaker offers the same great service around the world. Free bets are currently available to all new customers.
The sportsbook has plenty of sports to bet on including:
- Australian Rules
- Horse racing
- and more
To find out more about the Ladbrokes Australia site, here's all you need to know.
Note: the Ladbrokes promo code may not be applicable in all countries.
Ladbrokes promo codes or offers detailed below are no longer valid.
Euro 2016 money-back offer
Ladbrokes went all-in on the home nations, with a special Euro 2016 offer on England, Wales, Ireland and Northern Ireland matches.
Losing pre-match bets on matches involving one of those teams were refunded as a free bet (up to £25 maximum) if the match was a draw after 90 minutes.
This applied to the following markets: Correct Score, First Goalscorer, HT/FT. Free bets were valid for 24 hours after being credited.
Ladbrokes also offered great-value enhanced odds selections for new digital customers in the build-up to the tournament.
Champions' League semi-finals special offer
On May 6th 2016 only, Ladbrokes offered special boosted odds for new players on the Barcelona vs Bayern Munich UEFA Champions League semi-final.
New players registering on the site using the button above and placing their first bet on either Barcelona or Bayern Munich to win were be eligible for the following offer:
- Barcelona to win paid 6/1 instead of 8/11 (list price)
- Bayern Munich to win paid 12/1 instead of 4/1 (list price)
Winnings in excess of the list price were credited to new player accounts in the form of free bets.
World Cup 2014 Offer
With several limited time offers, the operator allowed players to enjoy the World Cup even more fully:
- World Cup Golden Loot: If you guessed the top goalscorer of the competition and bet using your smartphone or tablet, you stood a chance of winning up to £10,000 in free bets! Ties would result in the prize being divided between the winners of the contest.
- World Cup Bet Bundles: Several packages were offered daily for you to bet on the World Cup with boosted odds. For example, the Daily Treble allowed you to choose the 3 winners of the day's fixtures at an increased rate. Similarly, Anytime Goalscorer Trebles required users to pick one player to score in each match of the day.