Enter BETMAX: Ladbrokes promo code 2018 for a £50 free bet

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18+ and T&Cs apply / New customers only

Last updated: Valid for 1st June 2018

Use our Ladbrokes promo code BETMAX to get a matched free bet of up to £50 in 2018, as well as unlimited access to the leading operator's full range of products, services and member promotions.

The £50 free bet offer is available to new players only using the Ladbrokes promo code. 

Note: This offer is available for all of 2018, and can be used for all sections of the site (sports, casino and poker).

Ladbrokes promo codes

Service Promo Code Promotion Details
 Ladbrokes Sports  BETMAX  Matching £50 Free Bet
  Ladbrokes Casino  BETMAX Stake £10 Get £50 bonus
 Ladbrokes Live Casino  BETMAX 100% bonus up to £100
 Ladbrokes Bingo  BETMAX Spend £10 Get £40
  Ladbrokes Poker  BETMAX Deposit £5 Get £20 in tokens and first deposit bonus up to £1,200
 Ladbrokes Virtual  BETMAX Matched free bet up to £10

Ladbrokes promo code

Ladbrokes promo code 2018 offer

How to use the Ladbrokes promo code 2018

To activate the Ladbrokes promo code and receive your free bet of up to £50, follow these step-by-step instructions:

  1. Click on the button above to access the Ladbrokes website.
  2. Click on ‘Join Now' and fill in the registration form.
  3. Fill in the Ladbrokes promo code BETMAX.
  4. Deposit at least £5 and place a bet at odds of 1/2 or over.
  5. The matched free bet will be issued as soon as your qualifying bet is placed.

Note: If you want to get the most out of this Ladbrokes promo code, bet the maximum £50 as it gives you the best chance to take a return from your free bet.

Here is the free bet promotional image

Ladbrokes promo code terms and conditions

The following terms and conditions apply to the Ladbrokes promo code:

  • Only first time customers can take advantage of the Ladbrokes promo code.
  • The minimum deposit and qualifying bet amount is £5.
  • Your qualifying bet must be a single at odds of 1/2 or greater.
  • The free bet value will be determined by your qualifying bet: 100% matched up to £50 maximum.
  • The free bet must be used in its entirety in one go, it cannot be split across several bets.
  • The stake will not be returned with any winnings from your free bet.
  • You must place your free bet within seven days of being credited, or it will expire.
  • The Ladbrokes promo code is open to UK & Ireland residents only.

Note: We aim to give you the most up-to-date offers. Whether you've seen a Ladbrokes promo code on TV or are already a regular bettor, check back with us for the latest Ladbrokes offers.

Ladbrokes promo code offer: Our verdict

The current Ladbrokes promo code for new members is among the best out there. A free bet of up to £50 is a great way of getting off to a winning start at this bookie. What’s more, the terms and conditions are simple, so you won’t get tied up when using the offer, especially after following our guide.

For this type of offer, some bookies will give you a higher free bet amount in proportion to your qualifying bet. However, it’s rare to find a free bet that can go as high as £50; most are limited to £20 or £30. If you’re looking to max out, then this is the promo code for you!

As the free bet is credited as soon as you place your qualifying bet, you can finish the sign-up process and place the two bets within the space of a few minutes. Then kick back and wait for the results to come in – it really is that simple. The only thing you have to keep an eye out for is your qualifying bet being cancelled e.g. in the case of a non-runner or a postponed match. In that case, your free bet token will also be voided.

One big advantage of the Ladbrokes promo code is not getting tied into any wagering requirements, as some offers will do to you. Once your qualifying bet and free bet have been settled, that’s it and you know where you stand (hopefully with a tidy profit!).

What we like What we don't like
thumbs up Impressive max. free bet value thumbs down Single bets only qualify
thumbs up Odds-on bets (as short as 1/2) qualify thumbs down Free bet must be used in one go
thumbs up Free bet credited at placement of qualifying bet thumbs down Stake not returned with free bet winnings
thumbs up No strings attached after free bet thumbs down Deposits from eWallets not eligible

Betting at the Ladbrokes sportsbook

Who are Ladbrokes?

Ladbrokes is a historic UK bookmaker and was a traditional rival of William Hill for much of the 20th century.

With over 2,000 Ladbrokes retail shops in the UK, there is a strong chance you have come across one on your local high street, with its distinct red and white colours and ‘L’ logo. The company also has betting shops in Ireland, Belgium and Spain.

Ladbrokes betting shop

Online, the bookmaker offer a full range of betting and gaming options, with the Ladbrokes promo code giving access to many different free bets and bonuses.

Over the years, Ladbrokes have often featured prominent figures from the world of football in their TV adverts, such as Ally McCoist, Ian Wright and Chris Kamara. The humorous and playful ads reflect the personalities of these charismatic ex-players.

In 2015, Ladbrokes and Gala Coral announced that the two companies were merging, meaning two of the UK’s biggest high street bookies would join forces.

Available betting markets

Using the Ladbrokes promo code, the £50 matched free bet promotion is offered through the site's sports betting section. Ladbrokes offers betting opportunities on around 30 sports, including the following:

  • Football
  • Rugby
  • Horse racing
  • Greyhound racing
  • Cricket
  • Tennis
  • Boxing
  • Golf
  • Motor racing

What’s more, Ladbrokes have a range of sports that aren’t covered by all online sportsbooks, such as e-sports, floorball, futsal, pool and chess. They come out better than their rivals William Hill on this.

You can also tweet Ladbrokes to ask them to give you a price on the bet of your choice, using the hashtag #whataretheodds. In September 2016, you could see specials on Man City to go unbeaten for the entire Premier League season, as well as Bulgaria to win all of their World Cup 2018 qualifiers.


In-play betting and live streaming

From the main page of the Ladbrokes sportsbook, the first quick link is ‘In-Play & Streaming’, located next to the A-Z list of sports. In our view, in-play betting and live streaming go hand-in-hand, so it makes sense to have a joint section for both.

Ladbrokes live streaming

However, many bookies choose to have separate sections for some reason, which can be confusing, especially for new players trying to work their way around for the first time. So fair play to Ladbrokes for their design, we say.

How does this historic bookie shape up then, when it comes to live sports streaming?

The answer, it seems, is rather poorly, compared with a lot of the competition. When accessing the ‘In-Play & Streaming’ section of the Ladbrokes website, we only came across a rather uninspiring selection of 6 upcoming football matches to watch over a period of 3 days.

Online bookies usually have a good selection of tennis matches, so it was rather a surprise to see no tennis whatsoever with Ladbrokes. If you’re not looking to wager on tennis, of course that may not bother you, but it’s still not reassuring.

On the whole, it’s disappointing for a bookie of Ladbrokes’ standing, but don’t let that put you off betting with them as a general rule. A final point: to watch any live events on Ladbrokes, you need to be logged in and have either a positive balance or a bet placed within the last 24 hours.

When it comes to racing, UK & Ireland meetings are covered. You need to bet at least £1 to watch a race, which means your stream will be cut off if a race starts without you having wagered on it.

Other sportsbook promos

In addition to the matched free bet of up to £50 when signing up, there are also several Ladbrokes promo codes available to existing customers.

These often take the form of price boosts on big matches or races, giving you the chance to secure extra winnings if you decide to back a boosted selection which comes in. The daily price boosts are available as a coupon on the website, so you can see them all listed together and work out which selections offer the best value.

Ladbrokes also offer moneyback or free bet offers from time to time, with no promo code required. This can be depending on the result of the match or when you make a qualifying bet, for example an in-play mobile bet. Finally, there is acca insurance for those painful scenarios when you miss out by just one pick.

Racing fans can get Best Odds Guaranteed on both the horses and the dogs, while horse races are subject to an even better offer which was launched in 2016. With Best Odds Guaranteed+, if you take an early price or board price and the SP is greater, you won’t get paid out at the greater price, as is the case with regular BOG; you’ll actually get paid out at the next highest price up for extra cash winnings.

The BOG+ deal is innovative and unique to Ladbrokes as far as we know. We like to see bookmakers creating new kinds of offer, to add a bit of extra excitement when betting on your favourite sports. On the whole, Ladbrokes’ promos for existing customers are about par for the course. Given that their welcome promo is such a high value free bet, that might be a source of disappointment to some.

ladbrokes promo codes

Other Ladbrokes offers

Casino promo codes: £590 worth of bonuses

Several sections of the site are dedicated to recreating the thrill of a casino night, with separate tabs for Casino, Slots, Games and Live Casino. Each section has its own wide choice of games and some feature a special offer for new players.

Ladbrokes Casino  Ladrokes Live Casino
Bonus Value Stake £10 Get £50 bonus 100% bonus up to £100
Valid in 2018 Green Check Mark Green Check Mark


The casino section features the broadest selection of games, including:

  • Classic table and card games like Blackjack, Roulette, Craps, Baccarat
  • A big selection of line and multiple slot-machines
  • Novelty-themed game selections based on your favourite movies and TV shows

There are several bonuses available to sink your teeth into, so let's have a quick overview of these.

Stake £10 Get £50 bonus

You can receive £50 in bonus funds when you make a first bet of at least £10 at Ladbrokes Casino. This is only open to new customers who have never made a first deposit in any of Ladbrokes' online products (e.g. sports, live casino, poker).

ladbrokes casino bonus

The following terms and conditions must be met to redeem this offer:

  •  New customers who are 18+ only.
  • Min bet £10 on qualifying Casino/Slot games.
  • 40x wagering reqs (bonus only) on selected games.
  • Bonus valid for 30 days (bonus & winnings removed).
  • Certain deposit methods only.
  • Bets covering 70% or more of Roulette table don't count to wagering.
  • T&Cs apply.

Live Casino Ladbrokes promo code

In the Live Casino category, you will find all casino classics with the added twist of a live video feed from the croupier:

  • Live Roulette
  • Live Blackjack
  • Live Baccarat
  • Live Casino Hold'em

Here are the Live Casino dealers


What's more? Ladbrokes Live Casino has a welcome offer of 100% bonus up to £100. This allows you to give your funds a boost – provided that you meeting the following terms and conditions:

  • New customers who are 18+ only,
  • Min deposit £10, max deposit £100 to receive 100% match bonus.
  • 40x wagering on selected Live Casino games.
  • T&Cs apply.

If you use this Live Casino bonus, you won't be able to use any of the other casino welcome bonuses mentioned above.


The Games section of the Ladbrokes website features many 5-reel slots, 3-reel slots, jackpots slots, table & card games, arcade games, video poker, virtual sports, keno & numbers games and scratchcards.

You can also find some of the games that are available on machines in Ladbrokes retail shops, such as Monty's Millions, Rainbow Riches Pick ‘n' Mix and Deal or no Deal. If you want to replicate your betting shop experience from the comfort of your home or when using your mobile on the move, this will allow you to do that.

Poker room: up to £1200

The Poker section of the site relies on state-of-the-art software to run smoothly and with advanced graphics for even greater realism. As one of the leading gaming sites, the lobby is lively and offers a good selection of tables to satisfy both high and low stakes players, whether they are amateurs or veterans of the game.

The display of tables in play has been carefully studied and adapted to an online poker player's uses, allowing multi-tabling of up to 16 tables in one single window of the poker client. The poker room relies on dedicated software for desktop users and an app for mobile players.

The Ladbrokes promo code for poker players is also pretty sizeable with:

  • A 200% matched deposit bonus of up to £1,200
  • Entry to numerous tournaments and freerolls
  • Access to all of the features available on the Ladbrokes poker software

To get the highest value of the first deposit bonus, you will need to earn points by contributing to the pot in real-money play, which will gradually release the bonus into your balance. Don't worry, you have 90 days to secure the full amount of £1200 if you wish to so time is on your side!

Other terms and conditions include:

  • New real money customers who are 18+ only.
  • First deposit only.
  • Paid as tickets and pending bonus.
  • Bonus funds released with point accumulation.
  • 90 days to accumulate points.
  • Freeroll tickets valid for 2 months. Twister tickets valid for 1 month. Tournament tickets valid for 2 months. Cash table ticket valid for 30 days.
  • T&Cs apply.

This is a similar system to that offered by other competitors. See our guide to the latest William Hill offers if you are looking for more similar bonuses.

As for some of the casino bonuses, you will need to opt-in to use the Ladbrokes promo code to play Poker. Visit the promotions page to do this.

Bingo Spend £10 get £40 welcome offer

In 2018, new members of the Ladbrokes Bingo community can get a big bonus for a comparatively small outlay.

ladbrokes bingo bonus

When you register with a new account, all you need to do is deposit and spend £10 or higher. You will then get a £40 bingo bonus to play with. In addition, you'll have 7 days access to the bingo guest room, reserved for new players.

The following terms and conditions must be met to redeem the offer:

  • New customers who are 18+ only.
  • Available for 7 days from registration.
  • Min deposit and spend £10 on bingo tickets.
  • Bonus credited as £40 bingo bonus with 2x wagering, bonus valid for 7 days.
  • T&Cs apply.

Ladbrokes promo codes for mobile apps

The £50 matched free bet using the Ladbrokes promo code can also be claimed through Ladbrokes mobile apps.

These are free to download and available for most kinds of device, offering the same functions as when using a desktop:

  • Transfer funds to and from your account
  • Create alerts for deals and special Ladbrokes promo codes
  • Access the full range of activities available from the dedicated section of the site

Apple products like the iPhone and iPad are the best covered with 9 different apps (Sports, Casino, Games, Poker, Exchange, Bingo, Lottos, The Grid, Sportsbook for Tablet).

Meanwhile, 5 different apps can be downloaded for Android devices: Sports, Exchange, Casino, Games and The Grid.

The Windows Store currently only offers the sportsbook app. We recommend checking which apps are available for your mobile or tablet if you are not sure.

Note: The Ladbrokes promo code is valid for users registering via any mobile app, regardless of the device.

Banking/Payment options

They say that money makes the world go round and of course you want to know exactly how your cash is handled when betting online. Interestingly, Ladbrokes accounts all have three different wallets:

  • Games & Lottos
  • Main Wallet (Sports, Casino, Live Casino, Poker, Slots, Bingo)
  • Exchange

It seems to us that from the user's point of view, having as few wallets as possible keeps things simple. For example, if you have cash in your sports account but nothing in your exchange account, it's not exactly convenient to have to carry out a deposit or transfer in order to fund an exchange bet.

Betfair, who offer more or less the same services, allow you to use the same main wallet for sportsbook betting and exchange betting. However, they also have separate wallets for Australian racing and poker, so it's swings and roundabouts really.

In terms of payment methods, this overview gives you an idea of the deposit and withdrawal limits, processing times and fees put in place by Ladbrokes:

For deposits:

Payment method Minimum Maximum Processing time Fees
Debit/credit card £5 £99,999 Instant Free
Skrill £10 Not quoted Instant Free
PayPal £10 Not quoted Instant Free
Neteller £10 Not quoted Instant Free
PaySafeCard £5 Not quoted Instant Free
Bank transfer £10 Not quoted 1 – 5 business days Free

For withdrawals:

Payment method Minimum Maximum Processing time Fees
Debit/credit card £5 £30,000 3 – 5 business days Free
Skrill £10 Not quoted Up to 48 hrs Free
PayPal £10 Not quoted Up to 48 hrs Free
Neteller £10 Not quoted Up to 48 hrs Free
PaySafeCard N/A N/A N/A N/A
Bank transfer £10 Not quoted 1 – 5 business days Free

As you can see, no fees are charged for any deposits or withdrawals made when betting with Ladbrokes. This is refreshing, as some bookies stick a cheeky fee on certain payment methods, like credit card for example. That chips away at any profits you make with winning bets, which we don't want!

Note: be sure to check the full terms and conditions regarding payment options when you use the Ladbrokes promo code.

Customer service

By following our guide, using the Ladbrokes promo code should be a piece of cake. If you get stuck, you may need to look at the help centre and FAQ pages, or get in touch with the bookmaker’s customer service.

When you go to the help centre on a desktop, the sections are broken down by product and then by category. You can choose to use the search bar and filter results or click directly on a product/category combination.

Ladbrokes help centre

On the right hand side, the ‘Most Popular FAQs’ (including an article for new players wanting to use the Ladbrokes promo code and claim their free bet), ‘Rules’ and ‘Responsible Gambling’ are listed, so you can access certain help articles quickly.

If you are accessing the site by mobile, the help centre is slightly different. You don’t see the products but the ‘Most Popular Answers’ and ‘Featured Support Categories’ are there, while there is an option to open up a search bar.

On the whole, this help section is pretty thorough so you shouldn’t go wrong. However, there are always possible exceptions where you might need to contact customer services, for example if you typed the promo code incorrectly or wanted to double check an unclear term.

From our experience, Ladbrokes customer service leaves a little to be desired. It’s easy enough to contact someone, via the established methods like phone and email, or more modern options like Twitter or live chat.

However, the response times can be a little long and we have sometimes been directed to a customer services representative from the wrong section e.g. a sports betting person, when clicking from the casino site.

Ladbrokes only has separate customer service phone numbers for sports, gaming and exchange, whereas other bookmakers like William Hill have several more, so you know you are going through to the right person straight away.

Hopefully, you won’t come across any problematic situations when betting with Ladbrokes or using the Ladbrokes promo code, but if you do, just bear in mind it might take a little longer to get sorted than with other bookies.

Playing from abroad

As an international bookmaker, Ladbrokes has great sites for international players too. From Ireland to Australia, the bookmaker specialises in creating betting sites tailored to individual markets.

With its unique promo codes, the bookmaker offers the same great service around the world. Free bets are currently available to all new customers.

The sportsbook has plenty of sports to bet on including:

  • Soccer
  • Australian Rules
  • Rugby
  • Horse racing
  • and more

To find out more about the Ladbrokes Australia site, here's all you need to know.

Note: the Ladbrokes promo code may not be applicable in all countries.

Expired promotions

Ladbrokes promo codes or offers detailed below are no longer valid.

Euro 2016 money-back offer

Ladbrokes went all-in on the home nations, with a special Euro 2016 offer on England, Wales, Ireland and Northern Ireland matches.

Losing pre-match bets on matches involving one of those teams were refunded as a free bet (up to £25 maximum) if the match was a draw after 90 minutes.

This applied to the following markets: Correct Score, First Goalscorer, HT/FT. Free bets were valid for 24 hours after being credited.

Ladbrokes also offered great-value enhanced odds selections for new digital customers in the build-up to the tournament.

Champions' League semi-finals special offer

On May 6th 2016 only, Ladbrokes offered special boosted odds for new players on the Barcelona vs Bayern Munich UEFA Champions League semi-final.

New players registering on the site using the button above and placing their first bet on either Barcelona or Bayern Munich to win were be eligible for the following offer:

  • Barcelona to win paid 6/1 instead of 8/11 (list price)
  • Bayern Munich to win paid 12/1 instead of 4/1 (list price)

Winnings in excess of the list price were credited to new player accounts in the form of free bets.

World Cup 2014 Offer

With several limited time offers, the operator allowed players to enjoy the World Cup even more fully:

  • World Cup Golden Loot: If you guessed the top goalscorer of the competition and bet using your smartphone or tablet, you stood a chance of winning up to £10,000 in free bets! Ties would result in the prize being divided between the winners of the contest.
  • World Cup Bet Bundles: Several packages were offered daily for you to bet on the World Cup with boosted odds. For example, the Daily Treble allowed you to choose the 3 winners of the day's fixtures at an increased rate. Similarly, Anytime Goalscorer Trebles required users to pick one player to score in each match of the day.

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