Bethard Review 2020: our opinion on bonuses, app, odds, games…

Commercial content | 18+

This Bethard Review examines the betting markets and main features of the site. The sportsbook was launched in 2014 but the influence from Scandinavia means staff have a great deal of experience. The operator has an association with Zlatan Ibrahimovic, one of the most famous sportsmen from Sweden. The service is licensed in Malta and the table below rates the site’s main features.

Bethard ReviewOur Rating
Welcome offer100% match deposit bonus: Up to £50 in real cash
Streaming/live options4.5
Mobile app5.0
Payment options4.5
Customer service4.5
Average grade

18+ / / Select welcome bonus from deposit menu before first deposit of min £20. Offer expires 7 days from registration. For every £100 wagered £5 will be credited. Max. bonus is £50. Wagering on Sportsbook must have odds of min. 1.80. This offer does not apply to wagering on certain games. T&Cs apply.

Bethard logo

Welcome Bonuses – 4.0

As a relatively new operator this firm has to provide something of value to new customers. As part of the Bethard review the new customer bonuses are featured in this section. The welcome offers for the sportsbook and casino are good incentives to open an account with the Bethard bonus code. The Bethard review has identified the Terms & Conditions related to both offers which are described below.

Sportsbook Welcome Offer

The Bethard review has found that new customers are entitled to a 100% match deposit bonus Up to £50 in real cash. This welcome offer is subject to the following Terms & Conditions:

  • New customers only but some countries are restricted.
  • Optional Bethard promo code.
  • Initial deposit required.
  • Bonus of Up to £50 in real cash as part of a 100% match deposit promotion.
  • Bonus must be turned over 14 times.
  • Minimum odds of 2.0.
  • For each £100 wagered the bonus is £5.
  • This process is allowed 10 times so the maximum bonus is Up to £50 in real cash.
  • The bonus can be claimed for the first 7 days after registration.
  • Bets on baseball and American Football do not count towards the rollover target.
  • Stakes are not returned with any winnings from the bonus.
  • Standard Terms & Conditions apply.

18+ / / Select welcome bonus from deposit menu before first deposit of min £20. Offer expires 7 days from registration. For every £100 wagered £5 will be credited. Max. bonus is £50. Wagering on Sportsbook must have odds of min. 1.80. This offer does not apply to wagering on certain games. T&Cs apply.

The value of the bonus makes this an attractive offer but the deposit must be staked 14 times at odds of 2.0 or bigger. Other bookmakers offer more lucrative welcome bonus and others are not as generous. The Bethard review has revealed that the bonus must be staked 14 times before a customer can withdraw the funds.

Other bookmakers have offers that are of a similar value but easier to unlock. The rules associated with the Bethard promo code welcome offer are a negative. Other bookmaker bonuses for new customers are more easily achievable and the Terms & Conditions are more transparent.

Bethard Welcome Offer

The operator also offers a casino bonus for new customers which is described below:

Casino Welcome Offer

The Bethard review has revealed that there is no specific casino bonus.

However, all new customers can claim the welcome offer of Up to £50 in real cash in the form of a bonus. Other bookmakers offer bonuses related to the casino and live casino but the welcome offer applies to all three products, including the sportsbook.

It is primarily a sports betting site but customers still have access to table games and slots in a Bethard casino and live casino.

Betting Markets –  4.5

The Bethard review focuses on the sportsbook and has identified over 40 Bethard betting sports. The most popular of these sports are as follows:

  • Football
  • Tennis
  • Basketball
  • Baseball
  • American Football

The A to Z list of sports also includes entertainment and novelty bets, eSports, politics and virtual sports. The Bethard betting product is designed for the Scandinavian market and includes sports that are popular in that part of the world.

For example, bookmakers in the UK do not offer floorball, rink hockey and skiing but the Bethard review has revealed that betting on these sports is offered.

The English Premier League is the most popular for betting. The Bethard betting site displays the match result three-way market for each fixture. There is a link to over 100 related markets which appear under the following headings:

  • Main
  • Totals
  • Handicaps
  • Asian Handicaps
  • Goals
  • Correct Score
  • Specials

Other bookmakers offer more football markets but this operator focuses on the most popular options with customers in the UK and the rest of Europe. The operator offers match and outright odds for many football leagues and competitions.

Customers also have access to ante-post betting for upcoming major international tournaments such as the World Cup and European Championship finals. The site also features a range of special markets related to teams and players.

Tennis is the second most popular betting sport and the firm offers match odds on tournaments on the two main tours and other tours further down the pyramid. The Bethard review has identified extensive pre-match tennis betting in including the match result, set betting, total games and handicaps.

Ice hockey is popular for betting in Scandinavia and Bethard offers odds for leagues in 13 countries, including the National Hockey League (NHL) in the United States. The list of sports combines the most popular in Scandinavia and other parts of Europe including the UK.

Bethard Sports Betting

Bethard Odds – 5

One of the benefits of opening an account is access to low margins on most sports. The Bethard review has identified competitive betting margins which will attract high staking customers. The odds are well below the industry average and the value in the odds makes up for the conditions of the welcome offer which make it difficult to achieve.

Here are some examples of betting margins for the most popular sports and leagues:

  • Football English Premier League match result – 102%
  • Football Italian Serie A match result – 104%
  • Football France Ligue 1 match result – 105%
  • Tennis ATP and WTA Tours match result – 102%
  • Ice hockey NHL match result – 103%.

These margins are up to 0.5% better than the average across the online betting industry. There are no specific enhanced odds or insurances for individual selections in accumulator bets or singles. However, there is a boost for winning combination bets of up to 30%, depending on the number of selections.

The boost ranges from 7% to 30% for 5-folds up to 10-folds or more. Each selection in the bet must be at odds of 1.2 or bigger and the most that can be won as a result of the odds boost is €10,000.

Customers can cash out bets before expiry. Depending on the original odds, stake and current odds traders make an offer for a cash amount and customers can decide to close the bet and take the profit or let it run until the outcome is known. Bets can be fully or partially cashed out during in-play events.

There are minimum and maximum cash out values based on the limits for the relevant market. The Bethard review has also identified a number of ongoing promotions related to the sportsbook and casino for existing customers.

Streaming/live Options – 4.5

The site offers in-play betting on several sports including football, tennis and ice hockey. There is no live streaming but live match data is updated as the event progresses. For example, the interface displays the number of attacks and dangerous attacks for each team in a football match.

There is also a visual display of the action which shows the location of the ball in a football match. The related statistics are comprehensive and include all the key events in a football match, such as corners, shots and shots on target.

Customers do not need to have money in their account or to have placed a bet to have access to in-play events. There is a large choice of leagues and games which can be displayed in the Overview and Event view.  A Live Schedule shows the upcoming live events on the current day and the following day.

As there is no live streaming, the in-play interface is reliable and scores and odds are updated without delays. Most of the live events include the cash out feature and for a typical football match customers can bet in-play on over 30 markets. In-play tennis matches feature over 20 markets.

Bethard in play

Games Offer – 4.5

The review has looked at the Bethard casino and live casino. The casino features the following game categories:

  • Slots
  • Roulette
  • Blackjack
  • Jackpots
  • Classics

The casino includes a wide range of betting options and there are specific promotions for casino players. The range of slots includes the most popular games including many of the most familiar themes.

The operator offers customers an extensive range of roulette formats including European Roulette, French Roulette and Double Zero Roulette. Blackjack and baccarat are other popular table games available in the casino. The firm has also developed niche roulette formats for casino customers. The range of table games is one of the most comprehensive in the market.

This Bethard review also examined the live casino which replicates the environment of a brick and mortar casino. Live croupiers and dealers are part of the experience which allows customers to play roulette, blackjack and baccarat in a live setting.

Live sport roulette is a unique feature and one of many options in the live casino. Customers can search for games using a keyword and games are also displayed under headings such as Hot, Exclusive and Favourites. The Bethard casino and live casino offers classic games and the latest games from leading software suppliers.

Bethard’s Promos – 4.5

In addition to the Bethard review Welcome Offer the operator also features sportsbook and casino related promotions for existing customers. At the time of writing this Bethard review, casino players could take advantage of the following promotions:

  • Free spins for new slots.
  • Weekly prize pools.
  • Cash in on blackjack.
  • Bonus Tokens

The Bethard review was completed at the time of the Grand National which is the most famous horse race in the world. Customers who placed a bet for £10 or more were given one raffle ticket. The winner of the raffle met Zlatan Ibrahimovic, who is one of the most famous footballers from Sweden.

The promotion was active for seven days before the race took place. Only customers in the UK and Ireland were eligible for this promotion and bets could be placed on desktop, mobile and tablet devices.

Customers in all unrestricted countries can take advantage of Odds Boosts on accumulators with five or more selections. Customers receive enhanced winnings of up to 30% for a winning accumulator. Each leg in the bet must be successful and the firm does not offer acca insurance if one selection does not win.

The cash out option in the sportsbook has been described earlier in this Bethard review. The site offers customers dynamic bonuses related to sports and events which compliment the welcome offer for new customers of Up to £50 in real cash in the form of a bonus.

Bethard cash in

Bethard Mobile App – 5.0

The mobile app cannot be faulted and the mobile version of the site is one of the highlights of the Bethard review. The company has invested in a fast and slick mobile app for the sportsbook, casino and live casino.

The app can be downloaded for Android and iOS devices.

The mobile version replicates the desktop version with the full range of betting markets, welcome offers and promotions for existing customers. The operator has invested in their app which is a high-quality mobile product.

Customers can make a deposit on mobile and tablet devices and place pre-match and in-play bets. The company also offers a fully functional mobile-optimised website. The Bethard review concludes that the app is one of the best on the market.

Bethard mobile

Bethard Payment Options – 4.5

The Bethard review has found fast and safe payment options. Payments are processed quickly which means new customers can register, make a deposit and begin betting in a short space of time. Banking options include debit cards, e-wallets and Bank Transfer.

All methods are free, Customers can deposit funds using 5 currencies which includes the Dollar and Euro but not GB pounds. Deposit and withdrawals are subject to standard delays but the first deposit is subject to security checks and regulations. The site allows low minimum deposits and withdrawals are based on daily limits.

Bethard Customer Service – 4.5

Customers have access to 24 hour support which is one of the major positives identified by the Bethard review. The site features a Live Chat facility and customers can make contact using the generic email address

An icon on each screen opens up the Live Chat service. Support staff provide prompt and effective answers to queries. Before contacting support staff, customers can refer to an extensive FAQ section.

However, this facility only covers basic procedures and the more advanced queries are best dealt with by emailing the support department or embarking on Live Chat with a representative. In time, the FAQ section could have more information which would negate the need to contact a member of staff.

The Bethard review has taken on board this operator’s commitment to responsible gambling. The site is designed to provide a safe online gaming experience. Staff are trained to recognise problem gambling and can provide information about support organisations.

Accounts are monitored and customers have access to a full account history so that unhealthy gambling can be identified and stopped. Customers have access to reminders, deposit limits, account closures, time out and self-exclusion. There are also links to an organisation that offers support to problem gamblers.

Our Verdict – 4.5

It is difficult for a new operator to gain market share in such a competitive business environment. The online betting industry is dominated by the trusted and established brands. Several UK operators have a long history in retail betting and that reputation has been taken into the online sector.

Bethard come close to offering a comparative service but are some way behind the major firms in their betting offer and additional services. There are a number of negatives but they are outweighed by the benefits.

The betting sports are a good mix for customers based in Scandinavia, the UK and other countries in Europe.

The Bethard review has highlighted the Welcome Offer which is for Up to £50 in real cash in the form of a bonus. However, the terms are restrictive and other firms offer more achievable welcome offers. Bethard also offers existing customers several dynamic bonuses for the sportsbook and casino.

Banking options and customer support are adequate while the mobile app is highly recommended. Overall, this operator provides a good betting service for a relatively new operator and some of the deficiencies could be addressed in the fullness of time.

What we likeWhat we don’t like
👍 Low betting margins.👎 No live streaming.
👍 Excellent mobile app.👎 Restrictive welcome offer rules.
👍 Fast withdrawals.👎 Some countries are restricted.

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