Bet365 – The Lowdown

It’s one of the largest private companies in the UK and has over 5 million customers for its bookmaker, poker rooms, online casino and bingo site, each of which have special features and promotions.

Bet365 Sportsbook


The bookmaker contains all sorts of features to make betting more exciting, plus a range of sports which appeal to all and a large number of special markets.  They specialise in football but also have a lot of markets for the popular US sports.

Live In-Play Betting & Live Streaming

In-play betting is available on certain events every day with regularly updated odds.  It’s a more exciting way to place bets as you can watch live updates of the match and bet as it happens.  Clear and easy to use, this is a great way to move on to a new level of betting.

At Bet365 live streaming is available in 8 sports for those that have a funded account, and as many of the matches streamed on the site can be for obscure tournaments and leagues around the world this is a particularly exciting service for those whose bets aren’t confined to the traditional.

A live commentary service is provided for some events in football, cricket, horse racing and greyhounds.

Horse racing is also available to watch online at the cost of a small minimum bet.  No streaming is available however to anyone in France, USA, Singapore, Australia or New Zealand.


Stats books can be found on this site for 22 of the sports and this is a great tool for those bettors who branch out to unfamiliar sports and leagues but want to make an informed decision.  This service seems to be always in progress with new pages appearing dedicated to individual sports, including news, player profiles, venue guides and live scoreboards.

Mobile Betting

You can now log in and place bets wherever you are on your phone, just as if you were on a PC, and there is still the full range of sports and in-play betting available.

Sport betting  – all offers available


As football is the main sport at Bet 365 sports book, if you want to take advantage of the promotions on offer this is the best place to look.

Accumulator/Parlay Bonus

Available for selected football, American football and basketball leagues, Bet365 offers a percentage bonus for all winnings on accumulator and parlay bets.  The percentage you gain depends on the number of selections in your bet, so he who dares wins more.

An accumulator is a bet which combines 2 or more individual bets and depends on all winning.  These are popular as they increase the odds and can potentially make the bettor more money, as long as all the bets within his accumulator are winners.

Bore Draw Money Back

Bet365 claims that a goalless draw can never be the worst result with them, as they promise to refund any losing football bets for matches ending 0-0, although only certain markets count in this offer.

100% Initial Deposit Bonus

For new registers Bet365 promises to match with your initial deposit, which you can obtain with a code sent to you after registering.  In order to withdraw you will need to play the sum of your deposit and bonus 3 times, i.e., if your initial deposit is £10 another £10 bonus will be added to your account, and you must play through £60 in order to withdraw the bonus. You can receive up to £200.

Refer a Friend

By completing a Referral Form and successfully getting a friend to register using the Bet365 Referrer Code you will both be rewarded with a £25 sports bonus.  There are several conditions to this offer, as you will need to have fulfilled certain requirements to refer a friend, and in turn they need to place a certain number of bets within 30 days to obtain their reward money.

Bet365 Poker review and promotion


You’ll find a classic poker room at with tournaments taking place every day, a rewards scheme for regular players and special poker tables and guides for newer players.

Beginners Welcome: Beginners’ Races

There are several poker tables designed for new learning players – these are only available to you for the first 90 days after registering.  You can find at least 1 table for each type of poker if you want to try several out.

You can opt in to Beginners’ Races which last for 2 weeks and have a set prize-pool.  This is an excellent way to start playing competitively knowing that your fellow players will also be relatively new to the game.  Each new registered player can enter the first 5 races which take place after they have joined.

VIP Scheme

Like a lot of poker sites out there Bet 365 has a rewards system for regular players.  These are called Merit Points, and how many you can earn is relative to the rake taken each hand.  Merit Points can be redeemed either for cash bonuses or tournament buy-ins, plus other one-off rewards.

The VIP rewards scheme is the best way to get the most out of Bet365, but there are a few other promotions on offer, as well as regular competitions for entry onto live professional poker tournaments.

Opening Bonus

For new registers the 1st deposit is matched in a New Player Bonus to a maximum of $500, follow this link to find out more in this article.  To unlock this bonus you need to be prepared to earn some Merit Points (MPs) – 1200 for each $10 that you wish to unlock.

The amount of Merit Points earned depends on the rake taken in each hand, and although the connection between MPs and rake is quite complex, roughly speaking if you played hands with a $1 rake it would take approximately 400 hands to earn enough MPs to release $10 of your bonus.  There is a chart on the website which explains how the rake affects MPs earned.

Bonus Tables

Opt in to any cash table with ‘Bonus Table’ in its name and the Merit Points you earn at this table will be boosted by 25%.  These MPs only count towards the purchase of VIP rewards and no other promotions.

Refer a Friend

As with the sports book, you can receive a $50 cash bonus for getting a friend to sign up using the Referral Form on the site.

To be eligible for this bonus you will need to have earned at least 10,000 Merit Points and have deposited a total of at least $100 into your account.  The friend can also receive this bonus if they meet certain requirements; see the Terms & Conditions on the website for the full details.

Bet365 Casino & Games promo and bonuses


At the Bet365 Casino special tournaments for set cash prizes regularly occur in Roulette, Slots and Blackjack, and new deposit bonuses for fully-fledged members often appear.

New Registrants

Learn how to subscribe with bonus/referrer code at bet365 without actually needs to insert any specific number in order to receive the offer.

Both the Casino and Games sites have an initial deposit bonus for new registers, which matches your deposit if it’s between $20 and $200.  In order to withdraw this bonus your combined deposit and bonus must be played through 20 times, and for both the casino and games, some games are discounted from this play through.

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Bet365 – The Lowdown
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