Best Websites for Football Betting in 2021

T&Cs apply | Wagering and T&Cs apply | Commercial content | New Customers Only | 18+

Listing just 6 of the best websites for placing a bet on football is a challenge in itself. There are so many competing in the industry to be crowned as ‘one of the top seven’ football betting sites. 

The Top 6

The following list of six sites could easily be shuffled around, as each site continues to improve their odds and also improve their features, but two clear winners that came out on top of the pile: Ladbrokes and William Hill

 OperatorBonus ValueBonus TypeT&CsPromo CodeBetting
the logo for the ladbrokes bookmakerBet £5 Get £20Free Bet

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply

 Ladbrokes promo code
logo of william hill betting operatorBet £10 Get £30 in free betsFree Bet

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

William Hill promo code
the logo for the betting operator betfairUp to £100 in free betsFree Bet

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply

Betfair promo code
Matchbook logo0% Commission on All Sports for 30 daysFlat rate commission

18+. New Customers Only. Sign-up and get 0% commission on all sports for 30 days. Users must Enter Bonus Code ‘COMMFREE’ to avail of the offer. Only open to users who deposit via debit or credit card. T&Cs apply.

Matchbook article here
unibet app logoUp to £40 moneyback bonus on first bet + £10 casino bonusDeposit bonus

18+ New customer only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply.

Unibet review

How we select our best websites for football betting ?

Deciding which websites for football betting to pick is not always an easy task. Between welcome offers, mobile apps and the rest, it’s easy to get lost, especially for a newcomer. But fear not, we’re here to make the task easier!
We’ve made a subjective evaluation of the best websites for football betting at the moment, which you can see below. Be sure to consider different options from our partners, to make an educated decision. We hope you’ll find something suitable for you.

Choosing the Best

When taking into consideration which online bookies should make it onto the list, you must also consider that there are at least 10 other sites that could just have easily made it into the top seven. Just because they have not made it to the list, they still have fantastic deals, features and broad markets. You can also have a look on our request a bet article or our transfer betting article.

When it comes to placing a bet on a game,variety is the key. A sports betting site will find it difficult to make it onto the list or high up the rankings if they lack certain features such as ‘in-play’ betting. Promotions and odds are also one of the most fundamental factors that will keep the punters returning time after time.

1. Ladbrokes


Again, this site seems to have everything right – great odds, fantastic promotions and plenty of sports coverage with detailed analysis and statistics for all games. This site has been well developed, very well developed indeed. is a reputable company with years of experience in the football betting industry with almost a million registered online punters.

Their huge hold over the industry and household name has meant that they will have plenty of willing and able members ready and willing to sign up, especially as they offer some of the best deals in the market. Unfortunately, as mentioned, their in-play options seem to be somewhat inferior, and this is where the money is. They have everything else almost right, some fantastic betting options, but just need to improve the live streaming in-play features.

2. William Hill

William Hill Football

William Hill has been around since 1934. The operator offers several features to your betting experience a nice one – personalized sports betting news updated regularly and live in-play betting function as well as the possibility to place bets on your mobile. William Hill specialises in competitive odds and one-off markets when it comes to horse racing and football, but there plenty of toher options, up to 20 sports to choose from. Check out promotional codes for William Hill here.

3. Matchbook

William Hill

Matchbook is a betting platform with the lowest commission rates in the industry. This betting exchange community offers an excellent service across a range of markets. You can bet across a range of devices as the site is fully responsive on all platforms. There is also a truly excellent range of sports to choose from and a tremendous amount of football markets are available to punters.

Additionally they have recently launched an online Casino in order to diversify their offering.

4. Unibet

Unibet websit

At Unibet you find a huge variety of sports to bet on or not. The operator have existed since 1997 and has over 5 million users in different countries. The layout and options makes this site fantastic for all those who like to have a bet on almost everything, and there are even ideas for special bets that pop up.
Along with great offers, the range of betting opportunities and the user friendly site makes Unibet qualify for the Top 5.

5. Betfair


All areas of this site seem quite immaculate and very professional, at the same time neatly designed for ease of placing a bet. The site is wonderful. The odds are definitely something worth telling your pals about and the sites in-play betting feature could even be regarded as the best in the UK –possibly the world!

Unfortunately this site appears to be lacking majorly in the promotions department. If you are not doing too well with your shoddy betting, it’s always nice to get something in return. This site needs to remember that many people don’t win too often, and need some kind of consolation, or special offer to feels as though they are actually taking something from the site.

This is an amazingly awesome, all-round site, but needs to maybe open the wallet and start handing out some bargains once in a while.

6. Betfred

Betfred is one of the UK’s best known bookies. With a huge selection of sports markets punters can make the most of their wealth of football, horse racing and tennis betting options.

Fans of In-Play have access to a huge range of statistical analysis, including total shots, possession and fouls, allowing them to make well informed bets. 

Betfred’s easy-to-use site makes betting easy, and new users can get a welcome bonus: Bet £10 Get £30 in Free Bets + 60 Free Spins! (

18+.New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry Full T&Cs apply


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