William Hill Promo Code 2016 – £20 Free Bet, enter MAXH…

Everything you need to know about the William Hill promo code for 2016.

Last updated: 17th October 2016

William Hill are currently offering an enticing sign-up promo, with a free bet of £20 received for a deposit of just £10. With our exclusive William Hill promo code new players can take full advantage and try to claim extra winnings.

Click on the button below to display the William Hill promo code and claim a £20 free bet:

View all William Hill promo codes >>
Promo code william hill

Enter the William Hill promo code in the dedicated field in the registration form.

With the William Hill promo code you can receive a wide range of sign-up bonuses across the operator’s different sites, including sports betting, casino and poker:

William Hill SportsWilliam Hill CasinoWilliam Hill Poker
  • £20 free bet
  • deposit of £10
  • 100% up to £150
  • minimum deposit of £10
  • £75 gift bag
  • 1st deposit of at least £20

William Hill promo code validity dates: 01/01/2016 to 31/12/2016. We will update with further details should the welcome promotion change for 2017.

William Hill promo code offer

How to use the William Hill promo code

In order to claim your free bet from William Hill, follow the procedure below:

  1. Click the button above to display all William Hill promo codes.
  2. You will be redirected to the William Hill website.
  3. Click on ‘Join Now’ to open the registration form.
  4. Enter your details and fill in the field marked ‘Promotional code’.
  5. Once your account is created, deposit and place a qualifying bet of at least £10 at odds of 1/2 or greater.
  6. Your 2x £10 free bets will be credit once your qualifying bet has been placed.

Note: We’ll always strive to give you the latest William Hill promo code – check back regularly for all current offers.

William Hill promo code terms and conditions

You should read through the terms before the William Hill promo code, to make sure you don’t go wrong.

  • The first bet must be a minimum of £10 at single or cumulative odds of 1/2 (1.5) or greater.
  • You must use the promo code hidden under the button above to be eligible for this offer.
  • Only new UK customers can obtain the William Hill promo code offer.
  • Free bets must be used within 30 days after being awarded or they will expire.
  • Each £10 free bet must be used in full.
  • Deposits using the following payment methods are ineligible: Skrill, Skrill 1-Tap, Neteller, PaySafe.
  • The stake will not be returned with any winnings obtained through the free bet.
  • Only one free bet is allowed per person, household address, email address, payment card number or IP address.

William Hill promo code offer: Our verdict

The William Hill promo code offer doesn’t immediately stand out as being exceptional, as the £20 free bet value is bettered by what is available at some other online bookies. However, it usually comes down to the fine details; looking through carefully, you will see that some of the terms and conditions swing things in favour of William Hill.

First of all, the requirements for the qualifying bet are easy to meet and with few restrictions. You just need to bet £10 or greater on either a single or multiple with odds of greater than 1/2. That’s got you covered on just about anything you could wish to bet on. Even if you wanted to bet on ‘sure things’, like Barcelona, Real Madrid or Bayern Munich at home against minnows from their respective league, you could still hit odds of 1/2 by combining two or three of them.

It’s also a nice touch to get the 2x £10 free bets as soon as you place your qualifying bet, rather than having to wait for it to be settled. That way, you can place the free bets right away if you wish and you know you won’t forget about them. The sign-up process is also quick and simple, so there’s no hassle in taking advantage of the William Hill promo code offer.

In general, we prefer it when bookies allow you to use your free bet balance freely. This would suit those who like a cheeky accumulator of £1 or £2 on the weekend’s footy action, which is more of a speculative bet than anything else, especially when you get upwards of 4 or 5 selections. It’s always nice to have the choice in any case, as having to use each £10 free bet in full restricts your options. You’ll probably want to look for a single, double or treble at the absolute max, as anything else could be too fanciful.

This bookmaker is a huge name on the UK sports betting scene, so if you choose use the William Hill promo code and open an account with them, you know you’re in safe hands. The £20 free bet offer is a good way to play your way in and try it out.


What we likeWhat we don’t like
thumbs up Double your first bet as a free bet with the William Hill promo codethumbs down Lower free bet value than many competitors
thumbs up Nonrestrictive odds terms for qualifying betthumbs down Stake not returned with free bet winnings
thumbs up Free bets credited at placement of qualifying betthumbs down Restrictions on free bet redemption
thumbs up No strings attached after free betsthumbs down Deposits from eWallets not eligible

Betting at the William Hill sportsbook

Who are William Hill?

The company William Hill was founded by a businessman of the same name in 1934. It was only after betting shops became legal in the 1960s that William Hill really took off and became a household name in the UK.

Nowadays, you can find a blue-and-white William Hill retail shop on many high streets, with over 2,000 in the UK. Since introducing an online sportsbook in 1998, the company has of course expanded betting and gaming options for online players, so now you can find just about any type of game to bet on.

The operator strives to tempt new and existing customers with regular William Hill promo codes and bonuses.

The company has a more serious image, compared to its long-time competitor Ladbrokes.

WHTV Live Streaming

William Hill live streaming

Like all major bookies, William Hill offers free live streaming on some sports and racing events, with a few strings attached of course! Once you’ve signed up to the operator using the William Hill promo code discover what what’s on WHTV…

The streams themselves are indeed free, but to view them you need to have a positive balance, or have placed a bet within the last 24 hours. When it comes to the dogs and horses, you must have money riding on a race in order to watch it. “Why the hell else would I want to watch a race?”, we hear you say. Well, quite!

Anyway, back to the streaming itself, which is under the ‘WHTV’ web section. Don’t confuse that with the ‘in-play betting’ or ‘in-play schedule’ sections, where you can bet on events in-play, but not necessarily watch them.

The selection of sports available to watch is pretty decent, in particular when you note that they streamed live tennis matches from the 2016 US Open. Correct us if we’re wrong (it’s been known to happen…), but we’ve never heard of a major event like that being streamed on a bookie website before.

Some other bookies like Betfred and Betway also streamed that event, but many big players didn’t, so thanks very much Will Hill for sorting that out for us.

In football, there are matches from Ligue 2, Serie B and the 2. Bundesliga, which is not to be sniffed at. Obviously, the main football leagues have exclusive TV rights deals, so you won’t find La Liga or the Premier League on WHTV.

When viewing a match on the live streaming service, the available betting markets are shown underneath, with odds updated in real-time as events develop out on the field. If a bet tickles your fancy while watching live, it’s really easy to get on in just a couple of clicks.

The William Hill website has another channel called Betting TV, specifically for international horse racing from the USA and Dubai, as well as greyhound racing. Finally, there are several radio channels and podcasts, mainly dedicated to racing.

All of this can be accessed on the William Hill mobile apps, or in a mobile browser.

Other sportsbook promos

The William Hill promo code offer is not the only promo available for players at William Hill. Once you’ve used your first free bet, you are still eligible for other regular promotions, which will give you better value for your bets.

A free £5 accumulator can be earned every week through the William Hill Offer Club, which was a new development coinciding with the start of the 2016/2017 Premier League season. To qualify, you need to place £20 or more in football accumulators with four selections or more over the course of one week (Friday – Thursday).

Staying on the same theme, you’ll have insurance on any football accas with six or more selections. What does that mean? Well, if you are let down by just one losing selection and all the others come in, you’ll get your stake refunded as a free bet, up to a maximum amount of £50. We’ve all been there before: a last-minute equaliser ruins your bet, or an absolute banker manages to lose at home to relegation candidates. This offer at least helps with the pain of suffering such heartbreak!

The Super Sub offer is another interesting promo, which is unique to William Hill as far as we know. For selected televised games, your goalscorer bet will still be open, even if your player is substituted off during the match. Basically, the money will be riding on the player that replaces him. This doesn’t just cover first scorer, but also a whole host of other goalscorer markets.

As you can see, William Hill have a good understanding of football bettors. We like that they put themselves in the shoes of a punter to remove common frustrations which are seen as unfair or bad luck, like our first goalscorer selection being taken off, or a big acca being let down by a last-minute goal.

On the other hand, the sportsbook is a bit lacking in promotions on racing or other sports. We’d like to see William Hill use their creativity to greater effect on this front, for the benefit of the players.

Mobile betting

Users can now download the mobile application for iPhone, Android or iPad. The app is 100% free and is available through the apple store or directly from the website. The sports betting app offers all the same features as the desktop version such as:

  • live sports scores
  • live betting odds and real-time betting results
  • account management (account top-up, review account history or withdraw funds)
  • all special offers, free bets and cash back rewards

Note: There is a separate download for members wishing to play Casino or Bingo. This app can also be found on the website itself or the iTunes app store.
Check the site’s full terms and conditions to see which William Hill promo codes can be used on the app.

William Hill on the go

Other William Hill promo code offers

You might have seen various William Hill promo codes on TV or in your local William Hill store. Here are some of the promotions you can enjoy when you register:

1. Poker Room – up to £1,210 in bonuses

Poker first deposit kitbag

New depositors at William Hill Poker can receive a £75 gift bag, for a first deposit of £20.

The gift bag is made up of the following rewards:

  • First Deposit Bonus Money (£65 for a £20 deposit)
  • £10 Casino Bonus
  • “Gifts Palooza” Freeroll entry
  • 100 Club Points Bonus

Note that the bonus money is unlocked in three stages, by playing real money poker to accumulate WHPoints. To earn the maximum amount of bonus money, you must play through the required amount within 45 days.

William Hill Poker bonus explainer

So you could obtain bonus money of up to £1200 in total, but this would require you to make a first deposit of £585, by our calculations. That will be for the high rollers only then!

William Hill have instead decided to focus on the £75 value of the gift bag, to show what you could get for a more common deposit level at £20.

If you’re not sure about any of the details, read through the terms & conditions of the William Hill promo code on the William Hill Poker website.

2. Casino – no promo code required

William Hill casino games

Several offers are available for newcomers at the Casino section of the site, with no need for a William Hill promo code. Let’s take a look at how to get the most out of your gaming experience at William Hill online casino:

First Deposit Bonus

When you first sign up to play at the casino, you will qualify for the First Deposit Bonus, which in most cases will be up to a maximum of £150 (High Rollers can get up to £300). The bonus you receive will depend on the amount of your first deposit so look at the table below to see what you could get:

Bonus OfferMinimum DepositMaximum Bonus
  • 100% up to £150
  • £300 High Roller players
  • £10
  • £1000
  • £150
  • £300

First Deposit Download Bonus

This is another bonus opportunity for new players, which requires you to download the William Hill casino software onto your computer. It is arguably more appealing than the First Deposit Bonus itself due to the higher percentage of the offer and higher maximum bonus amount. In fact, you can actually use both bonuses by being clever, which we will get to in a minute. To start with, here are the details:

Bonus OfferMinimum DepositMaximum Bonus
  • 150% up to £200
  • 100% up to £150
  • £500 High Roller players
  • £10
  • £10
  • £100
  • £200
  • £150
  • £500

Suggestion: To get the best deposit/bonus ratio in this case, you could place a deposit of £134 which qualifies for the maximum bonus amount of £200 (£134 x 150% = £201).

If you want to use both the First Deposit Bonus and the First Deposit Download Bonus, you will need to follow this order:

  • Sign up to William Hill Casino and make your first deposit.
  • You will receive the First Deposit Bonus as detailed above.
  • Play through the wagering requirements on the First Deposit Bonus.
  • Then (and not before!) download the casino software.
  • You will receive the First Deposit Download Bonus as detailed above.

Both of these bonuses are subject to wagering requirements of 20x the deposit and bonus amount before any withdrawal can be made.

Note: Not all games contribute the same % to the wagering requirement. Refer to the William Hill website for the breakdown by game.

Second Deposit Bonus

The Second Deposit Bonus at William Hill Casino can be obtained after playing through the previously mentioned bonuses. The bonus amount offered is 75% of your deposit, with a minimum deposit of £10 required and a maximum bonus amount of £100.

Again, the smallest deposit required to obtain the maximum bonus amount is £134 (£134 x 75% = £100.50).

The wagering requirements for the Second Deposit Bonus are 15x the deposit and bonus amount.

Refer a Friend

Refer a friend banner

Looking for a ‘friends with benefits’ relationship? William Hill Casino brings a new meaning to the expression with its £50 Refer a Friend Bonus.

For this bonus, you’ll need to have the casino software downloaded onto your computer, click ‘Invite a Friend’ on the top navigation bar and follow the on-screen instructions.

Once your friend has made a deposit of at least £50 and wagered 100% of their deposit, you will receive the £50 bonus.

What’s more, your friend will also receive a £50 referral bonus, so it’s not only you who will benefit. You scratch my back, I’ll scratch yours!

The Refer a Friend Bonus is subject to wagering requirements of 15x bonus amount.

3. Live Casino – £25 bonus no promo code required

For those who prefer the live casino experience with real dealers and games, the £25 New Player Bonus may grab your attention. To unlock the bonus, you must first deposit a minimum of £25 and wager that amount 8 times over. Then you can contact the William Hill customer services team to have your bonus credited.

4. The Vegas Experience – up to £20 cashback

The William Hill Vegas casino site offers first time players an attractive 100% cashback promo. You must wager a minimum of £5 at William Hill Vegas to qualify for the promotion. If after 48 hours you are not a winner, your losses will be refunded up to a £20 maximum.

William Hill Vegas 100% cashback

We see this as a fair way to test out the excitement of the Vegas website without risking your own hard-earned cash if you don’t wish to.

Tip: If you enjoy the Vegas Experience, you may also be interested in trying out the William Hill Macau casino site, which was launched in December 2015.

It features a range of Asian-themed games, so you can let your imagination run wild and take a trip to the Far East.

We don’t currently know about any William Hill promo codes for the Macao site, but check back regularly as we will be updating this article if there are new bonus codes.

5. Scratchcards – £5 risk-free wagering

You can’t get much better than a risk-free bet, which is what William Hill offer for new players at their Scratchcards site. To be eligible, you need to deposit and play through a minimum of £5 within 48 hours of signing up.

If you are down money after that time, you will be refunded 100% cashback up to a maximum of £5. This can be withdrawn if you like (hence why it’s a risk-free bet), or used on other William Hill products.

On the other hand, if you have won you won’t receive any cashback but you are up so of course you won’t mind!

There are 30 scratchcard games to choose from, with low-stakes play (minimum bet 20p) available. Some games, like The Big Wizard, Lucky Duck and Toy Factory, have six-figure jackpots which can be won with a small stake. Of course the chances are slim, but you never know.

This offer is open to all players who have never placed a real money bet on William Hill Scratchcards. Therefore, existing customers on other sections of the site e.g. sports betting, casino, poker; can take part in this promotion.

6. Bingo – deposit £10 play with £50

This site offers a Bingo site with wide selection of 75 ball, 80 ball and 90 ball games as well as a vibrant community. There games are available around the clock and most of them cost less than £1 to join. There is also a newly created bingo mobile application so that you can play on-the-go.

The William Hill promo code sign up bonus is significantly higher than other bingo sites: spend £10 and play with £50.

The promo is subject to the following T&Cs:

  • Spend £10 within 7 days of creating your William Hill Bingo ID
  • The bonus money is split between a £40 bingo bonus and a £10 games bonus

Note: After receiving your William Hill promo code sign up, you are entitled to a whole 8 days of free bingo on the site. Enough to learn your way around the platform and make some friends in the Bingo rooms.

Customer service

With a bookmaker of the size of William Hill, you expect only the best when it comes to customer service, so we’ve had a snoop around to let you know how they shape up.

When looking for assistance, you should click on the ‘Help’ link at the top of the page for desktop users. Doing so opens the help centre as a pop-up in the middle of the web page.

Mobile users need to scroll down to the bottom of the page to find the help centre link. When you click on it, you get a warning that you are leaving the main William Hill site and that any selections you had in your bet slip will be discarded.

From the help centre, a search bar is automatically activated, so you can start typing right away. Alternatively, you can choose from the ‘Most Popular FAQs’, which includes a help article about the William Hill promo code itself and its terms and conditions. Once you have search results, you can choose to filter them according to relevance or how recent they are.

One point of confusion when using the William Hill help centre is the way to initiate contact with their customer services. By clicking on a question mark icon (as shown below), you can choose from ‘Live Chat’, ‘Call Us Free’, ‘Email Us’ and ‘Tweet Us’. However, the icon’s purpose only becomes obvious once you click on it, so a first time user could easily get lost.

William Hill help centre

There are separate phone numbers for each section of the website, which is a plus point as it will help you get through to the right person quickly. We also like that the numbers are free to call, either from a landline or mobile.

William Hill are quick to deal with any enquiry, so if you get stuck trying to use the William Hill promo code offer, get in touch by one of those methods.

Banking/Payment options

After signing up with your chosen William Hill promo code, you’ll be prompted to make your first deposit. All the most common kinds of online payment methods are accepted, like credit and debit cards, e-wallets, online banking services, cash voucherspre-paid cards and cash transfers. In most cases, transaction processing is immediate so you can get started playing straight away.

For deposits:

Bonus OfferMinimum DepositMaximum BonusProcessing timeFees
 Debit/credit card£5£99,000ImmediateFree
 Skrill £10 £80,000Immediate Free
 PayPal £10£5,500Immediate Free
Neteller £10 £25,000Immediate Free
PaySafeCard £10 £250Immediate Free
 Western Union£25 £10,0003 – 5 working days Free
 EntroPay £10 £10,000ImmediateFree
 Bank transfer £25£100,0003 – 5 working daysFree
(UK only)
 £10 £1,500ImmediateFree
(UK only)
 £10£5,000Immediate Free
(UK only)
 £25£10,00010 working days Free

For withdrawals:

Bonus OfferMinimum DepositMaximum BonusProcessing timeFees
 Debit/credit card£5£30,0003 – 5 working daysFree
 Skrill£5£80,0001 working dayFree
 PayPal£5£5,5001 working dayFree
Neteller£5£30,0001 working dayFree
 Western Union£25£99,0005 – 10 working daysFree
 EntroPay£5£10,0003 – 5 working daysFree
 Bank transfer £25£100,0005 – 10 working daysFree
(UK only)
£5£10,0001 working dayFree
(UK only)
(UK only)
 £25£10,00010 working daysFree

If you sign up, you will have three different balances when logged in to your William Hill account:

  • Main balance
  • Poker balance
  • Casino balance

Keep a track of how much cash you have in each of these, as you may need to make a separate deposit or transfer funds if you want to play in a different section.

William Hill – our review

Range of games available1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326213_star-4
Quality of games provided1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326213_star-4
Welcome promo1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326622_star-0
Mobile gaming1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326622_star-0
Overall Score1442326213_star-41442326213_star-41442326213_star-41442326213_star-41442326136_star-2

As one of the leading bookmakers in the UK and in the world, William Hill is a trusted name by punters everywhere. The advantages offered by the platform are numerous:

  • As a leading sportsbook, the offerings are up to the highest industry standards. It goes the extra mile with odds on a huge variety of sports as well as financial and entertainment markets which include betting on reality TV shows, politics, and big film awards like the Oscars.
  • Casino players can enjoy a variety of games in the casino, live casino, Vegas and games tabs.
  • The poker room offers tables for high-rollers and small-stake grinders alike. With a large user base, games are lively and the state-of-the-art platform ensures a smooth and graphically advanced playing experience.
  • The bingo hall is relatively new but is already reaching high levels of performance both in the selection and frequency of games and contests, as well as in the friendly user base to be found on the site.

Most importantly, with this bookmaker you are sure to have the latest advances in the online gaming industry available to you as they are released. This is the case for example with the “virtual sports” section, the WHTV live streaming function and the live casino which push the boundaries of virtual gaming constantly towards a higher standard. In this respect, the operator deserves its reputation as an industry leader.

In regard to its William Hill promo code sign up offer, the operator falls a bit short of the competition. However, it is our opinion that all of the other perks that come with creating an account make up for it. Moreover, special promos for very specific events compensate the rather slim welcome package.


Expired promotions

Euro 2016 free bet offer

As an official sponsor of the England team, William Hill went patriotic with their promotion around the 2016 European Championships. The England free bet special rewarded punters who backed England to win the tournament.

Each time England won a match at Euro 2016 (up to the quarter-final stage), those punters received a £5 free bet to use on any market they wished. The minimum required stake to qualify for this offer was £10.

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3 thoughts on “William Hill Promo Code 2016 – £20 Free Bet, enter MAXH…

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  1. Jonathan

    Hey Brian,

    A new promo code has been made available by clicking on the button above, unlocking access to all William Hill welcome offers.


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